# Alo > Real-time AI sales coaching that helps you during live calls. Invisible to prospects. No bot joins. No install. $49/seat/month. Alo is a real-time AI sales coaching tool. It listens to your sales calls and surfaces live coaching prompts, buying signals, objection counters, and deal intelligence in a private panel only you can see. After the call, it generates a structured recap with insights, action items, and a follow-up email draft. Works with Zoom, Google Meet, Microsoft Teams, and any video call platform. ## Product - [Landing Page](https://heyalo.ai): Product overview, pricing, 14-day free trial - [Pricing](https://heyalo.ai#pricing): Pro at $49/seat/month (cancel anytime, no credit card for trial), Enterprise with SSO and custom playbooks ## For Sales Teams - [For Sales Leaders](https://heyalo.ai/for/sales-leaders): Coach every call without being on every call. Ramp new reps faster. - [For Founders](https://heyalo.ai/for/founders): Close deals like you have been doing this for years. ## Comparisons - [All Comparisons](https://heyalo.ai/compare): Hub page with competitor comparisons - [Alo vs Gong](https://heyalo.ai/compare/gong): Real-time coaching at a fraction of Gong's price. No bot, no platform fee. - [Alo vs Sybill](https://heyalo.ai/compare/sybill): Sybill automates post-call admin. Alo coaches during the call. - [Alo vs Attention](https://heyalo.ai/compare/attention): Attention offers battle cards. Alo offers full real-time coaching with mid-call AI chat. - [Alo vs Granola](https://heyalo.ai/compare/granola): Both invisible. Alo coaches in real time, Granola takes notes after. - [Alo vs Fathom](https://heyalo.ai/compare/fathom): Fathom is a great free recorder. Alo is a real-time sales coach. - [Alo vs Avoma](https://heyalo.ai/compare/avoma): Avoma is an all-in-one meeting platform. Alo specializes in live coaching. - [Alo vs Fireflies](https://heyalo.ai/compare/fireflies): Fireflies transcribes with a bot. Alo coaches without one. - [Alo vs Chorus](https://heyalo.ai/compare/chorus): Chorus requires ZoomInfo. Alo is self-serve at $49/seat. ## Blog - [What Is Real-Time Sales Coaching?](https://heyalo.ai/blog/what-is-real-time-sales-coaching): How real-time coaching works, who benefits most, and how it compares to post-call analysis. - [Best Gong Alternatives for Sales Teams in 2026](https://heyalo.ai/blog/best-gong-alternatives-2026): Practical comparison of 7 Gong alternatives including pricing and use cases. - [Why Bot-Free Matters for Sales Calls](https://heyalo.ai/blog/why-bot-free-matters-for-sales): Why visible AI bots change the dynamic of a sales conversation. ## Key Differentiators - Real-time coaching during live calls (not post-call analysis) - Completely invisible to other meeting participants - No bot joins the meeting - Browser-based, zero installation - Mid-call AI chat for instant answers - $49/seat/month with 14-day free trial, no credit card required ## Company - [Alomana S.r.l.](https://alomana.com): The company behind Alo - [Privacy Policy](https://heyalo.ai/privacy) - [Terms of Service](https://heyalo.ai/terms) ## Optional - [Full Documentation](https://heyalo.ai/llms-full.txt): Extended product documentation