linkedin-personal-branding

This skill provides LinkedIn profile analysis, personal branding audits, and optimization recommendations using Claude for Chrome browser automation. It evaluates profile elements, calculates engagement metrics, and generates actionable reports based on industry-specific benchmarks.

597
Installs
5
Use cases
5/10
Quality

Is linkedin-personal-branding safe to install?

Review the source first

Review the source first: our audit of linkedin-personal-branding's source files found 0 shell commands, 2 external URLs, no file writes (high risk). Every command and URL listed appears verbatim in the skill's source. The skill uses browser automation tools to navigate, snapshot, and interact with LinkedIn pages, which involves network requests and potential UI interaction.

How we audit skills: our security review methodology.

Who is this skill for?

Professionals seeking to improve their LinkedIn visibility, engagement, and personal brand positioning.

What can you do with it?

  • Full LinkedIn profile audit
  • Quick profile review for priority improvements
  • Content strategy analysis and engagement assessment
  • Visibility and SEO optimization for LinkedIn profiles
  • Social Selling Index (SSI) evaluation and improvement

How good is this skill?

Quality score: 5/10. The skill documentation is highly structured and provides clear, mandatory requirements for audits. It effectively integrates browser automation tools with specific analytical frameworks.

What does the skill file contain?

SKILL.md
# LinkedIn Personal Branding Skill

## ⚠️ CRITICAL: Mandatory Requirements

**Every audit MUST include these elements - no exceptions:**

| Requirement | What | Why |
|-------------|------|-----|
| **Industry Classification** | Identify user's industry/sector | Determines which benchmarks to apply |
| **Profile Type** | Employee / Consultant / Freelancer / Entrepreneur / Job Seeker | Affects recommendations (e.g., Services section) |
| **Target Audience** | Recruiters / Clients / Peers / Investors / Partners | Shapes content and positioning strategy |
| **Engagement Rate** | CALCULATED: (R+C+S...

Frequently asked questions

What mandatory information must the audit report include?

The report must include the user's industry, profile type, target audience, calculated engagement rate, and SSI score or estimation.

How does the skill gather profile data?

It uses Claude for Chrome browser tools including list_pages, select_page, take_snapshot, take_screenshot, navigate_page, click, wait_for, and hover.

What is the formula for the engagement rate?

The engagement rate is calculated as (Reactions + Comments + Shares) / Impressions * 100.

What happens if the user cannot provide an SSI score?

The skill requires the user to document the score as unavailable and provides an estimated SSI range based on profile completeness and activity.

Data sourced from schwepps/skills on GitHub. Install counts from skills.sh. The summary and security audit are derived from the skill's source files: every command and URL listed appears verbatim in the source.

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