Gong is a post-call conversation intelligence platform that costs $1,200 to $1,600 per user per year plus a $5,000 to $50,000 platform fee. In 2026, the main alternatives fall into two categories: post-call analysis tools (Fathom from $0/month, Avoma from $19/seat/month, Fireflies from $10/seat/month, Sybill from $30/seat/month) and real-time coaching tools (Heyalo at $49/seat/month) that deliver intelligence during the live call rather than after. Post-call tools compete on price and features. Real-time tools solve a fundamentally different problem: helping reps while the conversation is still happening.
Why are sales teams looking for Gong alternatives?
Gong is the market leader in conversation intelligence. It records your calls, transcribes them, and provides coaching analytics after the fact. For large enterprise teams with dedicated RevOps, it works well.
But for teams under 50 reps, the math gets hard.
$20,000+
Annual cost for a 10-person team on Gong
$1,200-1,600/user/year plus $5,000-50,000 platform fee, multi-year contracts, onboarding fees
That is why more sales teams are evaluating alternatives. Some want the same post-call analysis at a lower price. Others want something Gong does not offer at all: coaching that happens during the call, not after.
Two categories to understand
The market has split into post-call analysis (reviewing what happened) and real-time coaching (helping while it happens). The right choice depends on whether you need documentation of what happened or help changing what happens.
The two categories of alternatives
Before comparing specific tools, it helps to understand that the market has split into two distinct categories:
Post-call analysis tools record and transcribe your meetings, then provide summaries, coaching scorecards, and analytics after the conversation ends. These include Fathom, Avoma, Chorus, and Fireflies. They compete with Gong on features and price.
Real-time coaching tools listen to your live calls and surface coaching prompts, buying signals, and objection counters while the conversation is still happening. These include Heyalo, Attention, and Revenue.io. They solve a different problem than Gong.
The right choice depends on what you actually need: documentation of what happened, or help changing what happens.
Gong alternatives compared
| Tool | Type | Pricing | Bot joins calls? | Best for |
|---|---|---|---|---|
| Heyalo | Real-time coaching | $49/seat/month | No | Founders and reps who want live coaching |
| Fathom | Post-call notes | Free, $16-25/seat team plans | Bot-free option | Teams who need transcription on a budget |
| Avoma | Meeting intelligence | $19-39/seat/month | Yes | All-in-one (notes + scheduling + scorecards) |
| Sybill | Post-call automation | $30-90/seat/month (annual) | Bot-free option | AEs who want CRM autofill and follow-ups |
| Attention | AI sales platform | Custom (demo required) | Yes | Teams who need CRM auto-population |
| Fireflies | Transcription | $10-39/seat/month | Yes | Budget transcription with search |
| Chorus | Revenue intelligence | Bundled with ZoomInfo | Yes | Teams already on ZoomInfo |
A closer look at each option
Heyalo
Heyalo coaches you during the live call. It surfaces buying signals, objection counters, and lets you ask questions mid-conversation. The prospect has no idea it is there. No bot joins, nothing to install, works in any browser.
At $49/seat/month with no platform fee and no annual contract, it costs a fraction of Gong. But it solves a different problem. Gong tells your manager what happened. Heyalo helps you in the moment.
Best for: founders doing their own sales, new reps ramping on complex products, teams who want the coaching to happen during the call rather than after. Heyalo also offers cross-meeting intelligence that connects context from every past conversation, so you walk into every call already knowing what was discussed before. For a direct feature comparison, see Heyalo vs Gong.
Fathom
Fathom is the most popular free alternative. Unlimited recordings and transcription, with paid team features starting at $16/seat/month. Recently added a bot-free capture option.
It does not offer real-time coaching, but for teams who just need solid transcription and summaries, it is hard to beat on value.
Best for: teams who need meeting notes and summaries without paying Gong prices.
Avoma
Avoma covers notes, scheduling, and conversation intelligence in one platform. Pricing starts at $19/seat/month with free view-only seats. The 14-day trial gives access to the Organization plan.
It does not coach during calls, but the all-in-one approach means fewer tools to manage.
Best for: growing teams who want notes, scheduling, and basic coaching analytics in a single tool.
Sybill
Sybill focuses on automating post-call work: CRM field updates, follow-up email drafts, and deal summaries. The free tier covers basic use, with paid plans from $30 to $90/seat/month billed annually.
It positions as "bot-free" for recording, though this is not the default configuration. No real-time coaching during calls.
Best for: AEs who spend too much time on post-call admin and want CRM autofill automated.
Attention
Attention combines post-call intelligence with real-time battle cards. Pricing requires a demo. Customers include Crunchbase and BambooHR. It joins calls as a bot. See the full Heyalo vs Attention comparison.
It is the closest to Gong in terms of breadth, but the pricing is not transparent and there is no self-serve option.
Best for: teams who want a Gong-like platform with some real-time features and do not mind a sales process.
Fireflies
Fireflies is a solid budget transcription tool. Free tier available, paid plans from $10-39/seat/month. Good integrations and search across calls.
It joins calls as a visible bot. No real-time coaching.
Best for: teams who need searchable transcription and do not want to pay Gong prices for it.
Chorus (ZoomInfo)
Chorus is now part of ZoomInfo and cannot be purchased standalone. Pricing is bundled with ZoomInfo contracts, typically $15,000-40,000+ per year for a small team.
If you are already on ZoomInfo, Chorus is included. Otherwise, it is not an option worth evaluating on its own.
How to decide
If your biggest problem is that reps lose deals because they miss signals or freeze on objections during live calls, look at real-time coaching tools like Heyalo. Sales leaders who manage teams of 5 to 20 reps often find real-time coaching closes the gap that post-call reviews cannot.
If your biggest problem is that nobody reviews calls and coaching happens too late or not at all, look at post-call tools like Fathom or Avoma.
If you need both, some teams use a real-time tool during calls and a post-call tool for documentation. The overlap in transcription means you could run both without redundancy in the areas that matter.
The one thing most teams agree on: $20,000+/year for Gong is hard to justify when alternatives exist at a tenth of the price. For side-by-side comparisons, see Heyalo vs Gong, Heyalo vs Fathom, Heyalo vs Fireflies, or Heyalo vs Sybill.
If bot visibility is a concern for your team, read Why Bot-Free Matters for Sales Calls. And for a deeper look at how AI can help during the conversation (not just after), see What Is Real-Time Sales Coaching?. Founders doing their own sales and SDRs ramping on cold outreach can also benefit from AI meeting prep that delivers context before every call.
Frequently asked questions
How much does Gong cost for a small team?
Gong typically charges $1,200 to $1,600 per user per year plus a platform fee of $5,000 to $50,000. For a 10-person sales team, the total annual cost ranges from $17,000 to $66,000 before onboarding fees. Multi-year contracts are standard. There is no self-serve signup or public pricing page.
Can I use a Gong alternative without a bot joining my calls?
Yes. Fathom recently added a bot-free capture option, Sybill offers a bot-free recording mode, and Heyalo works entirely at the browser level with no bot or extension. For a full breakdown, see Why Bot-Free Matters for Sales Calls.
What is the difference between post-call analysis and real-time coaching?
Post-call analysis records your meeting and delivers summaries, scorecards, and analytics after the conversation ends. Real-time coaching surfaces buying signals, objection counters, and contextual prompts while the call is still live. The distinction matters because coaching delivered after a lost deal cannot change the outcome.
Do Gong alternatives integrate with Salesforce and HubSpot?
Most do. Avoma, Sybill, and Fireflies all offer CRM integrations. The depth varies: some push meeting summaries, others auto-populate specific CRM fields. Check each tool's integration page for your specific CRM version and plan tier.