seo-local
The seo-local skill performs a comprehensive audit of a website's local SEO performance, evaluating GBP signals, review health, NAP consistency, local schema, and authority signals. It detects business types and industry verticals to provide tailored recommendations for improving local search visibility and AI-driven search presence.
Is seo-local safe to install?
Safe to install: our audit of seo-local's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files, including references/local-schema-types.md and references/local-seo-signals.md, to perform its analysis. It does not execute shell commands or make external network requests.
How we audit skills: our security review methodology.
Who is this skill for?
SEO professionals, small business owners, and digital marketers managing local business websites.
What can you do with it?
- Auditing Google Business Profile integration on a website
- Checking NAP consistency across page content and schema
- Validating local schema markup and industry-specific schema patterns
- Analyzing review health and reputation management practices
- Identifying opportunities for local citation and authority building
- Assessing location page quality for multi-location businesses
How good is this skill?
Quality score: 5/10. The skill provides a structured, data-backed framework for local SEO auditing. It clearly defines its limitations and relies on specific, industry-recognized metrics.
What does the skill file contain?
# Local SEO Analysis (March 2026) ## Key Statistics | Metric | Value | Source | |--------|-------|--------| | GBP signals share of local pack weight | 32% | Whitespark 2026 | | Proximity share of ranking variance | 55.2% | Search Atlas ML study | | Review signals share (up from 16%) | ~20% | Whitespark 2026 | | Google searches seeking local info | 46% | Industry data | | Mobile "near me" searches leading to visit in 24h | 76% | Google confirmed | | ChatGPT/AI usage for local recommendations | 45% (up from 6%) | BrightLocal LCRS 2026 | | ChatGPT local conversion rate | 15.9% | Seer Interactiv...
Frequently asked questions
Does this skill access my Google Business Profile directly?
No. The skill detects GBP signals visible on the website, such as iframes, place IDs, or review widgets, but it does not connect to the Google Business Profile API.
How does the skill determine my business type?
It analyzes page signals such as the presence of a physical address, Google Maps embeds, service area mentions, and specific schema properties like areaServed.
Can this tool check my actual local pack ranking?
No. The skill explicitly states it cannot assess geo-grid rankings or real-time local pack positions.
Which industries does this skill support?
It supports Restaurant, Healthcare, Legal, Home Services, Real Estate, and Automotive verticals, using specific schema patterns and citation sources for each.
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