seo skills

Users seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website

The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.

Content marketers, founders, and marketing teams planning content roadmaps and editorial calendars

The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.

Content strategists, SEO specialists, and marketers building large-scale, data-driven website content

The programmatic-seo skill provides a framework for generating SEO-optimized pages at scale using templates and data. It guides users through keyword research, data sourcing, template design, internal linking, and indexation strategies while emphasizing content uniqueness to avoid search engine penalties.

Content creators, SEO professionals, and digital marketers aiming to improve their brand's presence in AI-generated search results

The ai-seo skill provides a framework for optimizing web content to increase visibility and citation rates in AI-powered search engines and LLM-based assistants like ChatGPT, Perplexity, and Google AI Overviews.

Website owners, product managers, and content strategists planning or restructuring website information architecture

The site-architecture skill assists users in planning website page hierarchies, navigation structures, URL patterns, and internal linking strategies. It provides templates for various site types, generates ASCII and Mermaid diagrams for visualization, and offers checklists for navigation and internal linking.

Product managers, marketers, and competitive intelligence analysts

The competitor-profiling skill researches and analyzes competitors by scraping website content and gathering SEO and market data. It generates structured markdown profiles for individual competitors and a cross-competitor summary document.

Website owners, SEO professionals, and content creators aiming to improve search visibility and AI citation rates

The seo-geo skill provides a framework for optimizing websites for both traditional search engines and AI-driven search engines. It includes workflows for website audits, keyword research, schema markup generation, and platform-specific optimization strategies for ChatGPT, Perplexity, Google AI Overview, Copilot, and Claude.

Founders, marketers, and product teams planning a product launch or an ongoing backlink campaign

This skill provides a structured framework for submitting software products to various directories to build backlinks and discovery. It includes a readiness assessment, a tiered directory catalog, positioning strategies for different platforms, a specific playbook for Product Hunt launches, and a protocol for generating reviews on platforms like G2 and Capterra.

Developers, SEO specialists, and content managers working on website structured data

This skill assists users in implementing, optimizing, and fixing JSON-LD structured data to enable rich search results on Google.

Content marketers, SEO specialists, and product marketing teams aiming to create competitive landing pages and comparison content

This skill provides a framework and templates for creating SEO-focused competitor comparison and alternative pages. It guides the agent through researching competitors, structuring content for different search intents, and maintaining a centralized source of truth for competitor data.

Marketers, product managers, and founders looking to use engineering-as-marketing to generate leads and attract organic traffic

This skill provides a framework for planning, evaluating, and building free marketing tools such as calculators, generators, and analyzers. It guides users through ideation, lead capture strategy, SEO considerations, and build-versus-buy decisions.

SEO specialists, content marketers, and website owners who need automated, data-driven site audits

The firecrawl-seo-audit skill performs website SEO audits by mapping site structures, scraping key pages, and comparing content against target keywords and competitor search results.

SEO professionals, content strategists, and website owners performing keyword research and content planning

This skill provides a framework for building a prioritized keyword universe through intent mapping, difficulty-adjusted opportunity scoring, and topic clustering. It guides users through cannibalization screening, low-hanging fruit identification, and keyword tier classification.

Content creators, SEO professionals, and website owners aiming to improve visibility in AI-generated search results

The optimize-for-ai skill provides a framework for improving website content to increase the likelihood of being cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. It focuses on content structure, extractability, authority signals, and entity building.

SEO professionals, content marketers, and website owners managing link building campaigns

The build-links skill provides a framework for designing link acquisition campaigns. It includes methods for diagnosing domain authority, selecting link building strategies based on site weaknesses, scoring link prospects using a Link Quality Score (LQS) system, and structuring outreach sequences.

Content marketers, SEO specialists, and writers preparing content for search engine ranking

The brief skill provides a structured framework for creating editor-ready content briefs. It guides users through SERP analysis, intent mapping, outline generation, E-E-A-T requirement setting, and SEO target definition.

Web developers, content strategists, and SEO professionals

This skill provides a framework for optimizing content for search engines and AI answer systems. It includes guidelines for metadata, structured data, technical SEO, and EEAT principles.

Marketing professionals and content creators managing website search engine performance

The SEO Optimizer skill provides a structured framework for keyword research, on-page SEO, technical audits, content optimization, and performance reporting.

SEO specialists, web developers, and content managers who need to audit or build XML sitemaps for search engine indexing

The seo-sitemap skill analyzes existing XML sitemaps for technical compliance and generates new sitemaps using industry templates. It validates XML structure, checks URL status codes, and enforces sitemap best practices like splitting files exceeding 50,000 URLs.

Small business owners and SEO practitioners managing local search presence

The rank-local skill provides a framework for auditing and improving local SEO performance. It covers Google Business Profile optimization, NAP consistency, citation management, review strategy, and local schema implementation.

Website owners, SEO professionals, and developers requiring automated site health assessments

The seo-audit skill performs a comprehensive website SEO audit by crawling up to 500 pages and delegating analysis to specialized subagents. It generates a health score and a prioritized action plan.

SEO specialists, content creators, and website owners who need to audit individual web pages for search engine optimization and performance

The seo-page skill performs a comprehensive SEO audit of a single URL, evaluating on-page elements, content quality, technical meta tags, schema markup, image optimization, and potential Core Web Vitals issues.

SEO professionals, web developers, and site owners who need to audit website technical health and AI-readiness

The seo-technical skill performs a comprehensive technical SEO audit across nine categories, including crawlability, indexability, security, URL structure, mobile optimization, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. It provides a structured report with a technical score and prioritized action items.

SEO professionals, web developers, and content creators who need to implement or audit structured data on their websites

The seo-schema skill detects, validates, and generates Schema.org structured data in JSON-LD format. It analyzes web pages for existing markup, identifies missing opportunities, and provides templates for various schema types while adhering to current Google guidelines.

Content marketers and SEO specialists creating competitive comparison content

The seo-competitor-pages skill generates structured content for SEO-focused comparison and alternatives pages. It provides templates for X vs Y comparisons, alternative lists, and category roundups, including feature matrices, schema markup, and conversion-optimized layouts.

Website owners, marketers, and SEO strategists seeking structured planning for new or existing digital properties

The seo-plan skill generates strategic SEO roadmaps, content calendars, and competitive analysis reports based on business type. It utilizes industry-specific templates from a local assets directory and integrates with DataForSEO tools for keyword and competitor research.

SEO professionals, content strategists, and website owners who need to audit content quality and optimize for generative AI search engines

The seo-content skill provides a framework for auditing web content quality, E-E-A-T signals, and AI citation readiness. It evaluates pages against Google's helpful content guidelines, readability metrics, and structural SEO best practices.

SEO professionals, web developers, and site owners investigating page speed, Core Web Vitals, and resource optimization

The audit-speed skill provides a framework for diagnosing Core Web Vitals and page speed issues. It includes root-cause analysis trees for LCP, CLS, and INP metrics, resource weight benchmarks, and a structured reporting format for performance optimization recommendations.

SEO specialists, web developers, and content managers optimizing website image performance and search engine visibility

The seo-images skill provides image optimization analysis and file processing for SEO. It audits HTML for alt text, file sizes, formats, lazy loading, and CLS prevention. It also performs image file conversions to WebP/AVIF, injects IPTC/XMP metadata for Google Images rich results, and audits AI-generated image labeling requirements.

SEO professionals, web developers, and site owners managing multi-language or multi-region websites

The seo-hreflang skill provides auditing, validation, and generation of hreflang tags for international SEO. It supports HTML, HTTP header, and XML sitemap implementations. It also performs cultural adaptation assessments and content parity audits using reference files.

SEO professionals, content strategists, and developers managing large-scale, data-driven website content

The seo-programmatic skill provides a framework for planning, auditing, and optimizing programmatic SEO strategies. It evaluates data sources, template engines, URL patterns, internal linking, and index management to ensure compliance with search engine quality standards and prevent thin content penalties.

Content creators, founders, and marketers building blogs, SEO strategies, or thought leadership content

This skill provides a framework for building content marketing strategies based on insights from product leaders. It guides users through identifying goals, finding content-market fit, selecting formats, and maintaining publishing consistency.

SEO professionals, web developers, and site owners troubleshooting technical search engine optimization problems

The diagnose-seo skill provides a structured diagnostic framework for identifying technical SEO issues, including crawlability, indexability, renderability, and signal quality. It guides users through a systematic review of robots.txt, sitemaps, canonical tags, JavaScript rendering, and metadata structure.

Webmasters, SEO specialists, and developers managing website migrations

The migrate-site skill provides a structured framework for managing website migrations, including domain changes, CMS switches, and URL restructures. It guides users through pre-migration auditing, redirect mapping, technical implementation, post-migration monitoring, and rollback planning to minimize SEO impact.

SEO specialists, content marketers, and digital strategists looking to improve search rankings by analyzing and outperforming competitors

The beat-competitors skill provides a structured framework for performing competitive SEO analysis. It guides users through identifying competitors, analyzing keyword overlap, scoring opportunities based on business value and winnability, and creating a prioritized content production plan.

SEO professionals, content managers, and website owners managing content decay and declining search rankings

This skill provides a framework for diagnosing and reversing search traffic loss on existing web pages. It guides users through a triage process involving content refresh, consolidation, redirection, or retirement based on decay signals and search intent.

Content strategists, SEO specialists, and marketers aiming to build topical authority and structure content around specific themes

The build-clusters skill provides a framework for creating topical authority clusters using a pillar-spoke content architecture. It guides users through subtopic discovery, cluster mapping, coverage scoring, pillar page design, and interlinking strategies to improve search engine rankings.

SEO professionals, content marketers, and website owners managing site structure and internal linking strategies

The fix-linking skill provides a structured framework for auditing and designing internal link architectures, including hub-and-spoke models, orphan page resolution, and anchor text optimization.

SEO professionals and content creators aiming to improve search visibility and capture SERP real estate

The target-serp skill provides a framework for identifying, auditing, and optimizing content to capture Google SERP features including featured snippets, People Also Ask boxes, and rich results.

Nuxt developers configuring SEO, sitemaps, and structured data for their applications

The nuxt-seo skill provides instructions and configuration patterns for the Nuxt SEO meta-module, covering robots.txt, sitemaps, OG images, and JSON-LD structured data.

SEO professionals, small business owners, and digital marketers managing local business websites

The seo-local skill performs a comprehensive audit of a website's local SEO performance, evaluating GBP signals, review health, NAP consistency, local schema, and authority signals. It detects business types and industry verticals to provide tailored recommendations for improving local search visibility and AI-driven search presence.

SEO professionals, web developers, and site owners who need to integrate Google's official performance and search data into their workflows

The seo-google skill provides an interface to Google SEO APIs, including Search Console, PageSpeed Insights, CrUX, Indexing API, GA4, YouTube, and Google Ads Keyword Planner. It enables users to retrieve real-time field data for Core Web Vitals, indexation status, search performance, and organic traffic trends.

SEO professionals, digital marketers, and developers requiring real-time search engine data and AI visibility metrics

The seo-dataforseo skill provides access to live SEO data, including SERP analysis, keyword research, backlink profiles, and AI visibility tracking via the DataForSEO MCP server.

SEO professionals, content creators, and developers managing website assets who require automated, context-aware image generation for social previews, blog posts, and product pages

The seo-image-gen skill generates SEO-optimized images using the Gemini model via the banana MCP server. It maps specific SEO use cases to pre-configured aspect ratios, resolutions, and domain modes while providing post-generation guidance for alt text, file optimization, and schema markup.

SEO professionals, local business owners, and digital marketers managing local search presence

The seo-maps skill provides local SEO intelligence, including geo-grid rank tracking, Google Business Profile (GBP) auditing, cross-platform review analysis, competitor radius mapping, NAP verification, and LocalBusiness schema generation. It operates across three capability tiers based on available APIs, ranging from free tools like Overpass and Geoapify to full DataForSEO and Google Maps Platform integration.

SEO professionals and website owners who need to audit backlink profiles, identify toxic links, or find link-building opportunities

The seo-backlinks skill performs backlink profile analysis, including referring domain evaluation, anchor text distribution, toxic link detection, and competitor gap analysis. It integrates data from Common Crawl, Moz API, Bing Webmaster, and the DataForSEO extension to generate health scores and actionable SEO reports.

E-commerce store owners, SEO specialists, and digital marketers

The seo-ecommerce skill provides e-commerce SEO analysis, including product page optimization, schema validation, and competitive intelligence from Google Shopping and Amazon via the DataForSEO Merchant API.

Developers and marketers using AI coding agents who want to automate marketing tasks, content generation, and site optimization

A collection of 33 markdown-based AI agent skills designed to provide marketing expertise, including CRO, copywriting, SEO, analytics, and growth engineering, for coding agents like Claude Code.

Next

The nextjs-seo skill provides a comprehensive guide and implementation patterns for optimizing Next.js App Router applications for search engines. It covers metadata configuration, dynamic sitemaps, robots.txt management, Open Graph/Twitter image generation, and Core Web Vitals optimization.

SEO professionals and content strategists planning website content architecture

The seo-cluster skill performs semantic topic clustering for content architecture. It groups keywords based on Google SERP overlap, designs hub-and-spoke content structures, generates internal link matrices, and creates interactive cluster map visualizations. The skill supports automated content creation if the claude-blog skill is present or generates content briefs otherwise.

SEO professionals and content strategists who need to align webpage content with search intent and SERP expectations

The seo-sxo skill performs Search Experience Optimization analysis by comparing a target webpage against Google search results to identify page-type mismatches, derive user stories, and score content from persona perspectives.

SEO professionals and developers who need to track changes to SEO-critical elements across deployments or over time

The seo-drift skill monitors on-page SEO elements by capturing baselines, detecting regressions, and tracking changes over time using a local SQLite database.

Developers and content managers seeking to improve website visibility and ranking in search engines

This skill provides a framework for search engine optimization, including technical SEO, on-page optimization, and structured data implementation. It offers guidelines for robots.txt, sitemaps, URL structure, meta tags, heading hierarchy, image optimization, and JSON-LD schema markup.

Users requiring technical SEO audits, site health checks, or diagnostics for ranking and traffic issues

The SEO Audit skill performs technical and on-page SEO diagnostics using the Bright Data CLI to fetch and analyze live, JavaScript-rendered web content. It identifies issues related to schema markup, hreflang, canonicals, and search engine indexing, providing actionable reports with evidence-based findings.