gtm skills

Marketing professionals, product managers, and developers responsible for setting up or improving analytics tracking and measurement

The analytics skill provides a framework for planning, implementing, and auditing marketing and product tracking. It guides users through defining business requirements, establishing event naming conventions, configuring GA4 and GTM, and validating data quality.

Product managers, marketing teams, and founders working on product-market fit, repositioning, or improving conversion rates in competitive markets

A framework for identifying and testing product positioning strategies to improve conversion and differentiation. It provides a Crawl-Walk-Run methodology for rolling out messaging changes, a guide for word choice to influence buyer psychology, and a hierarchy for assessing the defensibility of positioning claims.

Product managers, founders, and growth teams evaluating GTM strategies for B2B SaaS and developer tools

A framework for evaluating and implementing product-led growth (PLG) versus sales-led motions, including growth equations, channel economics, activation metrics, and sales handoff strategies.

Product managers, founders, and growth teams launching new products or features

This skill provides a framework for launching new products from idea to first customers, focusing on direct outreach, rapid experimentation, and diagnosing launch stalls through a three-layer model.

Founders, product managers, and go-to-market teams at developer tool, platform, and enterprise software companies

This skill provides a framework for pricing technical products, covering model selection, freemium threshold design, enterprise pricing strategies, and price-based positioning. It includes decision trees for choosing pricing models and determining when to increase prices.

Founders, product managers, and sales teams selling AI agents or autonomous tools into enterprise environments

A framework for go-to-market strategies for AI products, focusing on enterprise sales, positioning, pricing, and handling operational objections.

Founders, CEOs, and executive leaders at seed through growth-stage companies

This skill provides frameworks for board meeting preparation, investor updates, and executive communication. It includes the Three Things narrative model, a four-tier metric hierarchy, and patterns for communicating bad news and cascading strategy.

Product managers, partnership leads, and founders building or scaling partner ecosystems

This skill provides a structured framework for building, scaling, and managing business partnerships. It includes decision trees for build-vs-partner choices, partner tiering models, and execution checklists for co-marketing and partnership deployment.