marketing skills

Users seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website

The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.

Users who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach

The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.

Marketers, product managers, and business owners seeking to apply behavioral science and mental models to their marketing strategy and customer communication

This skill provides a framework for applying psychological principles, mental models, and behavioral science to marketing strategies. It guides users in understanding consumer decision-making, ethical influence, and behavioral patterns to improve marketing effectiveness.

Content marketers, founders, and marketing teams planning content roadmaps and editorial calendars

The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.

Content strategists, SEO specialists, and marketers building large-scale, data-driven website content

The programmatic-seo skill provides a framework for generating SEO-optimized pages at scale using templates and data. It guides users through keyword research, data sourcing, template design, internal linking, and indexation strategies while emphasizing content uniqueness to avoid search engine penalties.

SaaS founders, marketers, and product teams seeking growth strategies and marketing inspiration

This skill provides a structured library of 139 marketing ideas for SaaS and software products. It guides users through selecting strategies based on their product stage, budget, and resources.

Marketers, copywriters, and content creators who need to refine, polish, or refresh existing marketing materials

The copy-editing skill provides a structured framework for reviewing and improving existing marketing copy. It uses a seven-sweep process covering clarity, voice, benefits, proof, specificity, emotion, and risk reduction, alongside an expert panel scoring system for quality assurance.

Content creators, SEO professionals, and digital marketers aiming to improve their brand's presence in AI-generated search results

The ai-seo skill provides a framework for optimizing web content to increase visibility and citation rates in AI-powered search engines and LLM-based assistants like ChatGPT, Perplexity, and Google AI Overviews.

Performance marketers, growth teams, and advertisers who need to produce ad copy at scale or optimize existing ad creative

The ad-creative skill generates, iterates, and scales ad copy for paid advertising platforms including Google, Meta, LinkedIn, TikTok, and Twitter. It provides frameworks for creating ad headlines, descriptions, and primary text based on product context and performance data.

Marketers and business owners looking to generate leads through gated content, such as ebooks, checklists, and templates

The lead-magnets skill provides a framework for planning, creating, and distributing lead generation content. It guides users through selecting formats, defining gating strategies, structuring landing pages, and measuring performance metrics.

Product marketers, founders, and researchers who need to ground their strategy in customer data

The customer-research skill provides a framework for analyzing existing research assets and gathering new insights from online communities to inform product marketing, messaging, and persona development.

Product managers, marketers, and competitive intelligence analysts

The competitor-profiling skill researches and analyzes competitors by scraping website content and gathering SEO and market data. It generates structured markdown profiles for individual competitors and a cross-competitor summary document.

Product managers, community managers, and founders seeking to drive growth and brand loyalty through community-led initiatives

The community-marketing skill provides strategic guidance for building, launching, and growing online communities. It assists users in defining community identity, designing engagement loops, selecting platforms, and managing ambassador programs.

Founders, marketers, and product teams planning a product launch or an ongoing backlink campaign

This skill provides a structured framework for submitting software products to various directories to build backlinks and discovery. It includes a readiness assessment, a tiered directory catalog, positioning strategies for different platforms, a specific playbook for Product Hunt launches, and a protocol for generating reviews on platforms like G2 and Capterra.

SaaS marketing professionals and partnership managers

The co-marketing skill provides a framework for SaaS companies to identify partners, brainstorm joint campaigns, and structure partnership agreements. It includes templates for outreach, scoring criteria for partner evaluation, and checklists for campaign execution.

Social media managers, founders, and content creators looking to build an audience and manage social media presence across platforms like LinkedIn, Twitter/X, Instagram, TikTok, and Facebook

The social skill provides a framework for social media strategy, content creation, repurposing, and engagement. It guides users through defining goals, audience, and brand voice, while offering templates for hooks, content calendars, and video scripting. It includes workflows for repurposing long-form content into social posts and provides a daily engagement routine.

Product managers, marketers, and founders who want to centralize their product positioning and audience information for AI-assisted marketing tasks

This skill creates and maintains a product marketing context document at .agents/product-marketing.md. It helps users define product positioning, target audiences, and messaging to ensure consistency across other marketing tasks.

Marketing professionals, product managers, and developers responsible for setting up or improving analytics tracking and measurement

The analytics skill provides a framework for planning, implementing, and auditing marketing and product tracking. It guides users through defining business requirements, establishing event naming conventions, configuring GA4 and GTM, and validating data quality.

SaaS founders, product managers, and marketing professionals tasked with monetization strategy, pricing tiers, and packaging decisions

The pricing skill provides a framework for SaaS pricing strategy, including packaging, value metrics, tier structure, and research methodologies like Van Westendorp and MaxDiff. It guides users through business context gathering, pricing page optimization, and price increase strategies.

Performance marketers and users managing paid advertising campaigns who need assistance with strategy, account organization, ad copy generation, and campaign optimization

The ads skill provides strategic guidance, campaign structure best practices, and technical specifications for managing paid advertising campaigns across platforms like Google Ads, Meta, LinkedIn, Twitter, and TikTok. It includes frameworks for ad copy, audience targeting, creative testing, and campaign optimization, alongside mandatory output specifications for Google Responsive Search Ads.

Marketers, product managers, and founders building automated email communication programs

This skill provides a framework for designing and optimizing automated email sequences, including welcome, nurture, re-engagement, and onboarding flows. It offers strategic guidance on sequence length, timing, subject line patterns, and copy structure.

Content marketers, SEO specialists, and product marketing teams aiming to create competitive landing pages and comparison content

This skill provides a framework and templates for creating SEO-focused competitor comparison and alternative pages. It guides the agent through researching competitors, structuring content for different search intents, and maintaining a centralized source of truth for competitor data.

Marketers, product managers, and founders looking to use engineering-as-marketing to generate leads and attract organic traffic

This skill provides a framework for planning, evaluating, and building free marketing tools such as calculators, generators, and analyzers. It guides users through ideation, lead capture strategy, SEO considerations, and build-versus-buy decisions.

Product managers, growth marketers, and founders building or managing customer referral and affiliate programs

The referrals skill provides a framework for designing, optimizing, and analyzing referral and affiliate marketing programs. It guides users through program selection, incentive structures, measurement, and launch checklists.

Marketers, conversion rate optimization specialists, and website owners looking to implement or improve lead capture and announcement elements

The popups skill provides a framework for designing, optimizing, and testing conversion-focused website elements like modals, banners, and overlays. It guides users through trigger strategies, design best practices, compliance, and measurement to improve conversion rates while maintaining user experience.

App developers, marketers, and product managers looking to improve app store visibility and conversion rates

The aso skill audits and optimizes App Store and Google Play listings by analyzing metadata, visuals, and ratings against platform best practices. It classifies apps by brand maturity to provide tailored recommendations and generates a prioritized action plan.

SEO specialists, content marketers, and website owners who need automated, data-driven site audits

The firecrawl-seo-audit skill performs website SEO audits by mapping site structures, scraping key pages, and comparing content against target keywords and competitor search results.

Direct-to-consumer brands, mobile apps, and SaaS products looking to implement or improve SMS marketing programs

The SMS skill provides strategic guidance for planning, building, and optimizing SMS and MMS marketing programs. It covers compliance requirements like TCPA and A2P 10DLC, sequence design for flows like abandoned carts and welcome series, platform selection, and performance measurement.

Content creators, knowledge bloggers, and entrepreneurs who have a defined topic but need professional diagnosis to improve their content's effectiveness and conversion potential

dbs-content is a diagnostic AI agent designed to evaluate content creation plans and drafts. It focuses on identifying flaws in content strategy, expression, and platform alignment rather than generating content for the user. It enforces strict principles regarding content quality, product-first strategy, and professional communication.

Fractional CMOs, marketing consultants, and founders needing a comprehensive growth roadmap

Generates a 13-section, 12-month marketing plan structured by the AARRR framework. It customizes strategy based on client budget, team, stage, and funding milestones, while mapping tactical execution to specific marketing skills and MCP integrations.

SEO professionals, content strategists, and website owners performing keyword research and content planning

This skill provides a framework for building a prioritized keyword universe through intent mapping, difficulty-adjusted opportunity scoring, and topic clustering. It guides users through cannibalization screening, low-hanging fruit identification, and keyword tier classification.

SEO professionals, content marketers, and website owners managing link building campaigns

The build-links skill provides a framework for designing link acquisition campaigns. It includes methods for diagnosing domain authority, selecting link building strategies based on site weaknesses, scoring link prospects using a Link Quality Score (LQS) system, and structuring outreach sequences.

Marketers, product managers, and business owners who need conversion-optimized website content

The landing-page-copywriter skill generates marketing copy for landing pages and sales websites using frameworks such as PAS, AIDA, and StoryBrand.

Sales, business development, and marketing professionals

The Lead Research Assistant identifies and qualifies potential business leads by analyzing product descriptions or local codebases to match companies against an ideal customer profile.

Marketing professionals, ad campaign managers, and product marketers seeking competitive intelligence and creative inspiration

The Competitive Ads Extractor skill scrapes competitor advertisements from platforms like Facebook Ad Library and LinkedIn, saves screenshots, and generates analytical reports on messaging, creative patterns, and audience targeting.

Marketing professionals, business owners, and copywriters who need to refine brand messaging, website copy, or sales collateral to improve customer resonance

The storybrand-messaging skill provides a framework for clarifying brand messaging by positioning the customer as the hero and the brand as the guide. It guides users through the SB7 framework, which includes defining the customer's desire, identifying their problems, establishing the brand as an empathetic and authoritative guide, providing a clear plan, calling the customer to action, highlighting stakes of failure, and illustrating success. The skill includes tools for creating one-liners, auditing marketing copy, and maintaining consistent messaging across various channels.

Small business owners and SEO practitioners managing local search presence

The rank-local skill provides a framework for auditing and improving local SEO performance. It covers Google Business Profile optimization, NAP consistency, citation management, review strategy, and local schema implementation.

Website owners, marketers, and SEO strategists seeking structured planning for new or existing digital properties

The seo-plan skill generates strategic SEO roadmaps, content calendars, and competitive analysis reports based on business type. It utilizes industry-specific templates from a local assets directory and integrates with DataForSEO tools for keyword and competitor research.

Business owners, marketers, and consultants who need to structure their marketing strategy and customer lifecycle

The one-page-marketing skill provides a framework for building a marketing plan using a 9-square grid covering the BEFORE, DURING, and AFTER phases of the customer journey. It guides users through target market selection, message crafting, media selection, lead capture, nurturing, sales conversion, and customer experience management.

Founders, product leaders, and marketers developing brand strategy, company positioning, or pitch narratives

The brand-storytelling skill provides a framework for crafting brand narratives by applying techniques from product leaders and storytelling experts. It guides users through identifying core stories, structuring narratives, and creating memorable messaging.

Marketers, entrepreneurs, and business owners looking to improve lead generation and qualification through interactive content

The scorecard-marketing skill provides a framework for building interactive assessment and quiz funnels to generate qualified leads. It guides users through designing landing pages, structuring questionnaires, creating dynamic results pages, and setting up segmented follow-up sequences.

Content creators, founders, and marketers building blogs, SEO strategies, or thought leadership content

This skill provides a framework for building content marketing strategies based on insights from product leaders. It guides users through identifying goals, finding content-market fit, selecting formats, and maintaining publishing consistency.

SEO specialists, content marketers, and digital strategists looking to improve search rankings by analyzing and outperforming competitors

The beat-competitors skill provides a structured framework for performing competitive SEO analysis. It guides users through identifying competitors, analyzing keyword overlap, scoring opportunities based on business value and winnability, and creating a prioritized content production plan.

App developers and marketers seeking to improve App Store search visibility and keyword strategy

The keyword-research skill provides a structured framework for discovering, evaluating, and prioritizing App Store keywords. It guides the agent through seed expansion, competitor gap analysis, and opportunity scoring to generate a strategic keyword report for app metadata optimization.

Mobile app developers and marketers who need to centralize their app positioning and ASO strategy data

This skill guides users through the creation and maintenance of an app marketing context document. It serves as a foundational reference for other ASO and marketing skills by storing app metadata, value propositions, competitive analysis, and performance goals in a structured markdown file.

Mobile app developers and marketers managing paid user acquisition budgets

The ua-campaign skill provides a framework for planning, launching, and optimizing paid mobile user acquisition campaigns across platforms including Apple Search Ads, Meta, and Google UAC.

Founders, product managers, and marketing teams planning product launches, PR outreach, or go-to-market campaigns

The launch-marketing skill provides a framework for planning and executing product launches based on strategies from 26 product leaders. It guides users through launch types, goal setting, readiness assessment, and campaign design.

Product managers, marketing teams, and founders working on product-market fit, repositioning, or improving conversion rates in competitive markets

A framework for identifying and testing product positioning strategies to improve conversion and differentiation. It provides a Crawl-Walk-Run methodology for rolling out messaging changes, a guide for word choice to influence buyer psychology, and a hierarchy for assessing the defensibility of positioning claims.

App developers, product owners, and business owners seeking organic traffic from short-form video platforms

The postbridge-social-growth skill provides a structured coaching framework for organic social media growth on TikTok and Instagram. It guides users through a 30-day system focusing on account warmup, content-market fit, and conversion optimization without paid advertising.

Developers and marketers using AI coding agents who want to automate marketing tasks, content generation, and site optimization

A collection of 33 markdown-based AI agent skills designed to provide marketing expertise, including CRO, copywriting, SEO, analytics, and growth engineering, for coding agents like Claude Code.

Content creators and marketers who need to repurpose source material for multiple distribution channels

The content-rewrite skill adapts source text for specific social media and content platforms including LinkedIn, X, Reddit, English blogs, and WeChat.

Marketing professionals, copywriters, and product teams needing to produce clear, testable, and conversion-oriented marketing content

This skill provides a structured framework for generating conversion-focused marketing copy for landing pages and emails. It enforces a mandatory context-gathering phase, a copy brief confirmation gate, and strict adherence to principles prioritizing clarity, benefits, and factual accuracy.