marketing-psychology
This skill provides a framework for applying psychological principles, mental models, and behavioral science to marketing strategies. It guides users in understanding consumer decision-making, ethical influence, and behavioral patterns to improve marketing effectiveness.
Is marketing-psychology safe to install?
Safe to install: our audit of marketing-psychology's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files like .agents/product-marketing.md to provide context-aware advice but does not execute external commands or network requests.
How we audit skills: our security review methodology.
Who is this skill for?
Marketers, product managers, and business owners seeking to apply behavioral science and mental models to their marketing strategy and customer communication.
What can you do with it?
- Applying mental models to marketing strategy
- Analyzing consumer behavior and decision-making
- Developing ethical persuasion tactics
- Optimizing marketing funnels using behavioral science
- Refining pricing strategies based on psychological principles
How good is this skill?
Quality score: 5/10. The skill provides a comprehensive and well-structured library of psychological models with clear, actionable marketing applications for each. It includes helpful instructions on how to integrate product context.
What does the skill file contain?
# Marketing Psychology & Mental Models You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions. ## How to Use This Skill **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audi...
Frequently asked questions
How does the skill use my product context?
The skill checks for the existence of .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md and reads the file to tailor its recommendations to your specific product and audience.
Does this skill handle pricing or copywriting specifically?
While it covers general psychology, the skill documentation suggests using dedicated skills for specific tasks: 'cro' for page-specific psychology, 'pricing' for pricing tactics, and 'copywriting' for copy framing.
What is the ethical stance of this skill?
The skill instructs users to suggest implementations that are ethical and emphasizes using tactics like scarcity only when genuine.
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