copywriting
The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.
Is copywriting safe to install?
Safe to install: our audit of copywriting's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files such as .agents/product-marketing.md, .claude/product-marketing.md, product-marketing-context.md, references/copy-frameworks.md, and references/natural-transitions.md to gather context and guidance.
How we audit skills: our security review methodology.
Who is this skill for?
Users who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach.
What can you do with it?
- Writing headlines, subheadlines, and CTAs for landing pages
- Drafting body copy for feature and pricing pages
- Refining existing marketing copy for clarity and impact
- Establishing brand voice and tone for web content
- Creating meta titles and descriptions for SEO
How good is this skill?
Quality score: 5/10. The skill provides clear, actionable instructions and a logical framework for conversion copywriting. It includes specific file paths for context and references, making it highly usable for an agent.
What does the skill file contain?
# Copywriting You are an expert conversion copywriter. Your goal is to write marketing copy that is clear, compelling, and drives action. ## Before Writing **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Page Purpose - What type of page? (homepage, landing page, pricing,...
Frequently asked questions
Does this skill automatically write the copy for me?
The skill provides a structured framework and principles to generate copy, but it requires input regarding page purpose, audience, and product details to produce effective results.
How does the skill use my existing product information?
The skill checks for specific local files like .agents/product-marketing.md or .claude/product-marketing.md to extract product context before drafting content.
Can I use this skill to edit copy I have already written?
The skill documentation recommends using the copy-editing skill for line-by-line reviews of existing drafts.
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