copywriting skills

Users who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach

The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.

Marketers, copywriters, and content creators who need to refine, polish, or refresh existing marketing materials

The copy-editing skill provides a structured framework for reviewing and improving existing marketing copy. It uses a seven-sweep process covering clarity, voice, benefits, proof, specificity, emotion, and risk reduction, alongside an expert panel scoring system for quality assurance.

Performance marketers, growth teams, and advertisers who need to produce ad copy at scale or optimize existing ad creative

The ad-creative skill generates, iterates, and scales ad copy for paid advertising platforms including Google, Meta, LinkedIn, TikTok, and Twitter. It provides frameworks for creating ad headlines, descriptions, and primary text based on product context and performance data.

Sales development representatives, founders, and professionals conducting B2B cold outreach

The cold-email skill generates B2B cold outreach emails and follow-up sequences. It prioritizes human-sounding, concise copy that focuses on the recipient's perspective rather than vendor-style pitches. The skill incorporates product marketing context from local files to tailor messaging and utilizes specific frameworks for subject lines, body content, and calls to action.

Marketers, product managers, and founders building automated email communication programs

This skill provides a framework for designing and optimizing automated email sequences, including welcome, nurture, re-engagement, and onboarding flows. It offers strategic guidance on sequence length, timing, subject line patterns, and copy structure.

Content creators, knowledge bloggers, and entrepreneurs who have a defined topic but need professional diagnosis to improve their content's effectiveness and conversion potential

dbs-content is a diagnostic AI agent designed to evaluate content creation plans and drafts. It focuses on identifying flaws in content strategy, expression, and platform alignment rather than generating content for the user. It enforces strict principles regarding content quality, product-first strategy, and professional communication.

Marketers, product managers, and business owners who need conversion-optimized website content

The landing-page-copywriter skill generates marketing copy for landing pages and sales websites using frameworks such as PAS, AIDA, and StoryBrand.

Marketing professionals and content creators who need to generate platform-compliant ad copy and test variants

The Ads Copywriter skill generates ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn. It provides platform-specific character limits, formatting requirements, and templates based on AIDA, PAS, and BAB frameworks. It also includes strategies for A/B testing ad elements.

Marketing professionals, business owners, and copywriters who need to refine brand messaging, website copy, or sales collateral to improve customer resonance

The storybrand-messaging skill provides a framework for clarifying brand messaging by positioning the customer as the hero and the brand as the guide. It guides users through the SB7 framework, which includes defining the customer's desire, identifying their problems, establishing the brand as an empathetic and authoritative guide, providing a clear plan, calling the customer to action, highlighting stakes of failure, and illustrating success. The skill includes tools for creating one-liners, auditing marketing copy, and maintaining consistent messaging across various channels.

Developers and marketers using AI coding agents who want to automate marketing tasks, content generation, and site optimization

A collection of 33 markdown-based AI agent skills designed to provide marketing expertise, including CRO, copywriting, SEO, analytics, and growth engineering, for coding agents like Claude Code.

Marketing professionals, copywriters, and product teams needing to produce clear, testable, and conversion-oriented marketing content

This skill provides a structured framework for generating conversion-focused marketing copy for landing pages and emails. It enforces a mandatory context-gathering phase, a copy brief confirmation gate, and strict adherence to principles prioritizing clarity, benefits, and factual accuracy.

Content creators, marketers, and founders who need to repurpose internal notes, articles, or transcripts into platform-specific content while maintaining a consistent voice

The content-engine skill generates platform-native content for social media, video, and newsletters by adapting source material into specific formats. It enforces a source-first workflow to maintain author voice and prevents generic marketing language.