storybrand-messaging
The storybrand-messaging skill provides a framework for clarifying brand messaging by positioning the customer as the hero and the brand as the guide. It guides users through the SB7 framework, which includes defining the customer's desire, identifying their problems, establishing the brand as an empathetic and authoritative guide, providing a clear plan, calling the customer to action, highlighting stakes of failure, and illustrating success. The skill includes tools for creating one-liners, auditing marketing copy, and maintaining consistent messaging across various channels.
Is storybrand-messaging safe to install?
Safe to install: our audit of storybrand-messaging's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local reference files (e.g., brand-script.md, one-liners.md) to provide context and templates for messaging tasks.
How we audit skills: our security review methodology.
Who is this skill for?
Marketing professionals, business owners, and copywriters who need to refine brand messaging, website copy, or sales collateral to improve customer resonance.
What can you do with it?
- Drafting or rewriting homepage and landing page copy
- Creating a brand one-liner
- Auditing existing marketing materials against the SB7 framework
- Crafting email nurture sequences
- Developing sales scripts and objection handling strategies
- Ensuring consistent brand voice across social media and marketing collateral
How good is this skill?
Quality score: 5/10. The skill provides a comprehensive and structured methodology for brand messaging. It is well-documented with clear frameworks, copy patterns, and ethical boundaries for each element of the SB7 model.
What does the skill file contain?
# StoryBrand Messaging Framework Clarify your message so customers will listen. Customers don't buy the best products — they buy the ones they can understand the fastest. ## Core Principle **The customer is the hero, not your brand.** Your brand is the guide who helps the hero win. Position yourself as the hero and you compete with your customer; position yourself as the guide and you serve them. ## Scoring **Goal: 10/10.** Rate any marketing copy or brand messaging 0-10 against the principles below. Always state the current score and the specific changes needed to reach 10/10. ## The SB...
Frequently asked questions
What is the core principle of the StoryBrand framework?
The customer is the hero, and the brand is the guide who helps the hero win.
How does the skill help evaluate existing marketing copy?
It uses a 10-point scoring system based on the SB7 framework and provides specific recommendations to reach a 10/10 score.
What elements are included in the SB7 framework?
The framework consists of a character, a problem, a guide, a plan, a call to action, stakes of failure, and a picture of success.
Does the skill provide templates for sales or email communication?
Yes, it references specific files for email sequences, sales conversations, and website wireframes.
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