branding skills

Designers, art directors, and brand strategists who need to generate professional, cohesive brand identity presentations

The brandkit skill generates high-end brand identity boards, including logo systems, visual-world presentations, and brand-guideline decks. It focuses on minimalist, cinematic, and strategic design, providing structured layouts for various brand categories like developer tools, security, and luxury services.

Users creating documents or artifacts who require adherence to Anthropic's visual identity and design standards

The brand-guidelines skill applies Anthropic's official color palette and typography to documents and artifacts. It manages font selection for headings and body text while applying accent colors to non-text shapes.

Users who require consistent writing styles across multiple platforms and want to avoid generic AI-generated copy

The brand-voice skill generates a reusable writing style profile based on provided source material such as social media posts, essays, and documentation. It provides a structured schema for downstream AI tasks to ensure consistent tone across content and outreach workflows.

Marketing professionals, business owners, and copywriters who need to refine brand messaging, website copy, or sales collateral to improve customer resonance

The storybrand-messaging skill provides a framework for clarifying brand messaging by positioning the customer as the hero and the brand as the guide. It guides users through the SB7 framework, which includes defining the customer's desire, identifying their problems, establishing the brand as an empathetic and authoritative guide, providing a clear plan, calling the customer to action, highlighting stakes of failure, and illustrating success. The skill includes tools for creating one-liners, auditing marketing copy, and maintaining consistent messaging across various channels.

Founders, product leaders, and marketers developing brand strategy, company positioning, or pitch narratives

The brand-storytelling skill provides a framework for crafting brand narratives by applying techniques from product leaders and storytelling experts. It guides users through identifying core stories, structuring narratives, and creating memorable messaging.