messaging skills

Marketing professionals, business owners, and copywriters who need to refine brand messaging, website copy, or sales collateral to improve customer resonance

The storybrand-messaging skill provides a framework for clarifying brand messaging by positioning the customer as the hero and the brand as the guide. It guides users through the SB7 framework, which includes defining the customer's desire, identifying their problems, establishing the brand as an empathetic and authoritative guide, providing a clear plan, calling the customer to action, highlighting stakes of failure, and illustrating success. The skill includes tools for creating one-liners, auditing marketing copy, and maintaining consistent messaging across various channels.

Founders, product leaders, and marketers developing brand strategy, company positioning, or pitch narratives

The brand-storytelling skill provides a framework for crafting brand narratives by applying techniques from product leaders and storytelling experts. It guides users through identifying core stories, structuring narratives, and creating memorable messaging.

Product managers, marketing teams, and founders working on product-market fit, repositioning, or improving conversion rates in competitive markets

A framework for identifying and testing product positioning strategies to improve conversion and differentiation. It provides a Crawl-Walk-Run methodology for rolling out messaging changes, a guide for word choice to influence buyer psychology, and a hierarchy for assessing the defensibility of positioning claims.