content-strategy skills

Users seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website

The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.

Content marketers, founders, and marketing teams planning content roadmaps and editorial calendars

The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.

Content strategists, SEO specialists, and marketers building large-scale, data-driven website content

The programmatic-seo skill provides a framework for generating SEO-optimized pages at scale using templates and data. It guides users through keyword research, data sourcing, template design, internal linking, and indexation strategies while emphasizing content uniqueness to avoid search engine penalties.

Marketers, copywriters, and content creators who need to refine, polish, or refresh existing marketing materials

The copy-editing skill provides a structured framework for reviewing and improving existing marketing copy. It uses a seven-sweep process covering clarity, voice, benefits, proof, specificity, emotion, and risk reduction, alongside an expert panel scoring system for quality assurance.

Content creators, SEO professionals, and digital marketers aiming to improve their brand's presence in AI-generated search results

The ai-seo skill provides a framework for optimizing web content to increase visibility and citation rates in AI-powered search engines and LLM-based assistants like ChatGPT, Perplexity, and Google AI Overviews.

Marketers and business owners looking to generate leads through gated content, such as ebooks, checklists, and templates

The lead-magnets skill provides a framework for planning, creating, and distributing lead generation content. It guides users through selecting formats, defining gating strategies, structuring landing pages, and measuring performance metrics.

Social media managers, founders, and content creators looking to build an audience and manage social media presence across platforms like LinkedIn, Twitter/X, Instagram, TikTok, and Facebook

The social skill provides a framework for social media strategy, content creation, repurposing, and engagement. It guides users through defining goals, audience, and brand voice, while offering templates for hooks, content calendars, and video scripting. It includes workflows for repurposing long-form content into social posts and provides a daily engagement routine.

Content marketers, SEO specialists, and product marketing teams aiming to create competitive landing pages and comparison content

This skill provides a framework and templates for creating SEO-focused competitor comparison and alternative pages. It guides the agent through researching competitors, structuring content for different search intents, and maintaining a centralized source of truth for competitor data.

SEO professionals, content strategists, and website owners performing keyword research and content planning

This skill provides a framework for building a prioritized keyword universe through intent mapping, difficulty-adjusted opportunity scoring, and topic clustering. It guides users through cannibalization screening, low-hanging fruit identification, and keyword tier classification.

Content creators, SEO professionals, and website owners aiming to improve visibility in AI-generated search results

The optimize-for-ai skill provides a framework for improving website content to increase the likelihood of being cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. It focuses on content structure, extractability, authority signals, and entity building.

SEO professionals, content marketers, and website owners managing link building campaigns

The build-links skill provides a framework for designing link acquisition campaigns. It includes methods for diagnosing domain authority, selecting link building strategies based on site weaknesses, scoring link prospects using a Link Quality Score (LQS) system, and structuring outreach sequences.

Marketing professionals and content creators managing TikTok accounts

This skill provides a framework for TikTok content strategy, video script generation, posting schedules, and performance analytics. It includes templates for content pillars, hook-based scripting, and n8n automation workflows for multi-platform publishing.

Website owners, marketers, and SEO strategists seeking structured planning for new or existing digital properties

The seo-plan skill generates strategic SEO roadmaps, content calendars, and competitive analysis reports based on business type. It utilizes industry-specific templates from a local assets directory and integrates with DataForSEO tools for keyword and competitor research.

SEO professionals, content strategists, and developers managing large-scale, data-driven website content

The seo-programmatic skill provides a framework for planning, auditing, and optimizing programmatic SEO strategies. It evaluates data sources, template engines, URL patterns, internal linking, and index management to ensure compliance with search engine quality standards and prevent thin content penalties.

Content creators, founders, and marketers building blogs, SEO strategies, or thought leadership content

This skill provides a framework for building content marketing strategies based on insights from product leaders. It guides users through identifying goals, finding content-market fit, selecting formats, and maintaining publishing consistency.

SEO specialists, content marketers, and digital strategists looking to improve search rankings by analyzing and outperforming competitors

The beat-competitors skill provides a structured framework for performing competitive SEO analysis. It guides users through identifying competitors, analyzing keyword overlap, scoring opportunities based on business value and winnability, and creating a prioritized content production plan.

SEO professionals, content managers, and website owners managing content decay and declining search rankings

This skill provides a framework for diagnosing and reversing search traffic loss on existing web pages. It guides users through a triage process involving content refresh, consolidation, redirection, or retirement based on decay signals and search intent.

Content strategists, SEO specialists, and marketers aiming to build topical authority and structure content around specific themes

The build-clusters skill provides a framework for creating topical authority clusters using a pillar-spoke content architecture. It guides users through subtopic discovery, cluster mapping, coverage scoring, pillar page design, and interlinking strategies to improve search engine rankings.

SEO professionals, content marketers, and website owners managing site structure and internal linking strategies

The fix-linking skill provides a structured framework for auditing and designing internal link architectures, including hub-and-spoke models, orphan page resolution, and anchor text optimization.

SEO professionals and content strategists planning website content architecture

The seo-cluster skill performs semantic topic clustering for content architecture. It groups keywords based on Google SERP overlap, designs hub-and-spoke content structures, generates internal link matrices, and creates interactive cluster map visualizations. The skill supports automated content creation if the claude-blog skill is present or generates content briefs otherwise.

SEO professionals and content strategists who need to align webpage content with search intent and SERP expectations

The seo-sxo skill performs Search Experience Optimization analysis by comparing a target webpage against Google search results to identify page-type mismatches, derive user stories, and score content from persona perspectives.