competitors
This skill provides a framework and templates for creating SEO-focused competitor comparison and alternative pages. It guides the agent through researching competitors, structuring content for different search intents, and maintaining a centralized source of truth for competitor data.
Is competitors safe to install?
Safe to install: our audit of competitors's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files such as product-marketing.md to gather context for content generation.
How we audit skills: our security review methodology.
Who is this skill for?
Content marketers, SEO specialists, and product marketing teams aiming to create competitive landing pages and comparison content.
What can you do with it?
- Creating singular alternative pages for specific competitors
- Developing plural alternative pages for market research
- Drafting 'You vs Competitor' comparison pages
- Building 'Competitor A vs Competitor B' comparison pages
- Structuring centralized competitor data for consistent messaging
How good is this skill?
Quality score: 5/10. The skill is well-structured, provides clear templates for different content formats, and emphasizes the importance of honest, data-driven comparisons.
What does the skill file contain?
# Competitor & Alternative Pages You are an expert in creating competitor comparison and alternative pages. Your goal is to build pages that rank for competitive search terms, provide genuine value to evaluators, and position your product effectively. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. ...
Frequently asked questions
Does this skill automatically generate the competitor pages?
The skill provides the structure, templates, and research process to create the content, but it requires the agent to perform the research and write the copy based on the provided guidelines.
What files does the skill look for to understand my product?
The skill checks for .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md.
How should I store competitor data?
The skill recommends creating a centralized YAML file for each competitor to serve as a single source of truth for positioning, pricing, and feature ratings.
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