ppc skills

Performance marketers and users managing paid advertising campaigns who need assistance with strategy, account organization, ad copy generation, and campaign optimization

The ads skill provides strategic guidance, campaign structure best practices, and technical specifications for managing paid advertising campaigns across platforms like Google Ads, Meta, LinkedIn, Twitter, and TikTok. It includes frameworks for ad copy, audience targeting, creative testing, and campaign optimization, alongside mandatory output specifications for Google Responsive Search Ads.

Marketing professionals and advertisers managing Google Ads campaigns

The Google Ads Manager skill provides a framework for managing Google Ads campaigns, including campaign structure, keyword research, ad copy generation, bid strategy selection, and performance reporting.