ads
The ads skill provides strategic guidance, campaign structure best practices, and technical specifications for managing paid advertising campaigns across platforms like Google Ads, Meta, LinkedIn, Twitter, and TikTok. It includes frameworks for ad copy, audience targeting, creative testing, and campaign optimization, alongside mandatory output specifications for Google Responsive Search Ads.
Is ads safe to install?
Safe to install: our audit of ads's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local context files such as .agents/product-marketing.md to inform campaign strategy. It does not execute shell commands or make external network requests.
How we audit skills: our security review methodology.
Who is this skill for?
Performance marketers and users managing paid advertising campaigns who need assistance with strategy, account organization, ad copy generation, and campaign optimization.
What can you do with it?
- Developing campaign strategy and audience targeting
- Structuring ad accounts and naming conventions
- Generating Google Responsive Search Ads (RSAs) with strict character limits
- Optimizing campaigns based on CPA, ROAS, and CTR metrics
- Setting up retargeting strategies and exclusion lists
- Reviewing campaign performance and attribution
- Ensuring compliance for Brazilian medical practices (CFM regulations)
How good is this skill?
Quality score: 5/10. The skill is well-structured, provides clear constraints for technical outputs (RSAs), and includes specific instructions for handling sensitive industry compliance (CFM). It maintains a clear separation between strategy and execution.
What does the skill file contain?
# Paid Ads You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided):...
Frequently asked questions
Does this skill automatically launch ads on platforms?
No. The skill provides strategic guidance, templates, and output specifications. It does not interact directly with ad platform APIs to launch campaigns.
How does the skill handle Google Ads RSA generation?
The skill enforces strict character limits (30 for headlines, 90 for descriptions) and requires specific sidecar artifacts like ad group structures and negative keyword lists to ensure compliance with Google Ads requirements.
What context does the skill require before providing advice?
The skill checks for product marketing context in files like .agents/product-marketing.md and asks for campaign goals, budget, product details, target audience, and current performance data.
How does the skill handle medical advertising compliance?
If the product context indicates a Brazilian medical practice, the skill forbids superlatives and outcome promises, requires neutral framing, and mandates geographic modifiers.
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