google-ads skills

Performance marketers and users managing paid advertising campaigns who need assistance with strategy, account organization, ad copy generation, and campaign optimization

The ads skill provides strategic guidance, campaign structure best practices, and technical specifications for managing paid advertising campaigns across platforms like Google Ads, Meta, LinkedIn, Twitter, and TikTok. It includes frameworks for ad copy, audience targeting, creative testing, and campaign optimization, alongside mandatory output specifications for Google Responsive Search Ads.

Marketing professionals and advertisers managing Google Ads campaigns

The Google Ads Manager skill provides a framework for managing Google Ads campaigns, including campaign structure, keyword research, ad copy generation, bid strategy selection, and performance reporting.

Marketing professionals and content creators who need to generate platform-compliant ad copy and test variants

The Ads Copywriter skill generates ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn. It provides platform-specific character limits, formatting requirements, and templates based on AIDA, PAS, and BAB frameworks. It also includes strategies for A/B testing ad elements.