advertising skills

Performance marketers, growth teams, and advertisers who need to produce ad copy at scale or optimize existing ad creative

The ad-creative skill generates, iterates, and scales ad copy for paid advertising platforms including Google, Meta, LinkedIn, TikTok, and Twitter. It provides frameworks for creating ad headlines, descriptions, and primary text based on product context and performance data.

Performance marketers and users managing paid advertising campaigns who need assistance with strategy, account organization, ad copy generation, and campaign optimization

The ads skill provides strategic guidance, campaign structure best practices, and technical specifications for managing paid advertising campaigns across platforms like Google Ads, Meta, LinkedIn, Twitter, and TikTok. It includes frameworks for ad copy, audience targeting, creative testing, and campaign optimization, alongside mandatory output specifications for Google Responsive Search Ads.

Marketing professionals and advertisers managing Google Ads campaigns

The Google Ads Manager skill provides a framework for managing Google Ads campaigns, including campaign structure, keyword research, ad copy generation, bid strategy selection, and performance reporting.

Marketing professionals, ad campaign managers, and product marketers seeking competitive intelligence and creative inspiration

The Competitive Ads Extractor skill scrapes competitor advertisements from platforms like Facebook Ad Library and LinkedIn, saves screenshots, and generates analytical reports on messaging, creative patterns, and audience targeting.

Marketing professionals and content creators who need to generate platform-compliant ad copy and test variants

The Ads Copywriter skill generates ad copy for Google Ads, Meta/Facebook, TikTok, and LinkedIn. It provides platform-specific character limits, formatting requirements, and templates based on AIDA, PAS, and BAB frameworks. It also includes strategies for A/B testing ad elements.

Mobile app developers and marketers managing paid user acquisition budgets

The ua-campaign skill provides a framework for planning, launching, and optimizing paid mobile user acquisition campaigns across platforms including Apple Search Ads, Meta, and Google UAC.