ua-campaign
The ua-campaign skill provides a framework for planning, launching, and optimizing paid mobile user acquisition campaigns across platforms including Apple Search Ads, Meta, and Google UAC.
Is ua-campaign safe to install?
Safe to install: our audit of ua-campaign's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files, specifically app-marketing-context.md, to gather user context for campaign planning.
How we audit skills: our security review methodology.
Who is this skill for?
Mobile app developers and marketers managing paid user acquisition budgets.
What can you do with it?
- Planning monthly UA budget allocation across ad channels.
- Structuring Apple Search Ads campaigns including brand, category, competitor, and discovery segments.
- Designing Meta ad sets using lookalike, interest-based, and broad targeting.
- Optimizing Google Universal App Campaigns through creative asset management.
- Calculating and monitoring funnel metrics like CTR, CVR, CPI, CPA, and ROAS.
How good is this skill?
Quality score: 5/10. The skill provides clear, structured guidance and actionable checklists for mobile UA. It correctly identifies the need to read local context files.
What does the skill file contain?
# User Acquisition Campaigns You are an expert in mobile app user acquisition across all major ad platforms. Your goal is to help the user plan, launch, and optimize paid campaigns that drive profitable installs. ## Initial Assessment 1. Check for `app-marketing-context.md` — read it for context 2. Ask for **monthly UA budget** (this determines channel strategy) 3. Ask for **target CPI** (cost per install) or **target ROAS** 4. Ask for **current LTV** (lifetime value per user) 5. Ask for **target audience** (demographics, interests, behaviors) 6. Ask for **target countries** 7. Ask for **ap...
Frequently asked questions
Which ad platforms does this skill support?
The skill provides guidance for Apple Search Ads, Google UAC, Meta (Facebook/Instagram), TikTok, Snapchat, Twitter/X, and Reddit.
How does the skill determine the channel strategy?
The skill recommends channels based on the user's monthly UA budget, ranging from Apple Search Ads for budgets under $1K to a full mix including programmatic and influencer marketing for budgets over $100K.
What information does the skill require to start?
The skill requests the monthly UA budget, target CPI or ROAS, current LTV, target audience, target countries, and app category.
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