content-marketing

This skill provides a framework for building content marketing strategies based on insights from product leaders. It guides users through identifying goals, finding content-market fit, selecting formats, and maintaining publishing consistency.

2.1K
Installs
5
Use cases
5/10
Quality

Is content-marketing safe to install?

Safe to install

Safe to install: our audit of content-marketing's source files found 0 shell commands, 0 external URLs, no file writes (none risk). Every command and URL listed appears verbatim in the skill's source. The skill provides text-based guidance and frameworks. It does not execute code, perform network requests, or access local files.

How we audit skills: our security review methodology.

Who is this skill for?

Content creators, founders, and marketers building blogs, SEO strategies, or thought leadership content.

What can you do with it?

  • Developing content marketing strategies
  • Validating search demand for content topics
  • Aligning content with professional audience needs
  • Establishing sustainable publishing cadences
  • Refining content voice and human-centric storytelling

How good is this skill?

Quality score: 5/10. The skill provides clear, actionable frameworks derived from industry leaders. It is well-structured and focuses on strategic planning rather than execution.

What does the skill file contain?

SKILL.md
# Content Marketing

Help the user build effective content marketing using frameworks from 23 product leaders who have built content engines at companies like Notion, First Round, and The Pragmatic Engineer.

## How to Help

When the user asks for help with content marketing:

1. **Identify the goal** - Determine if content is for SEO, brand building, lead generation, or thought leadership
2. **Find content-market fit** - Help them identify the specific anxieties or needs their content will solve
3. **Choose the right format** - Match content format to the creator's strengths and audience pref...

Frequently asked questions

What core principles does this skill emphasize?

It emphasizes validating search demand, creating content-market fit, solving specific pain points, using a human voice, ensuring content satisfies user intent, updating evergreen assets, and maintaining consistency.

Does this skill generate content automatically?

No. It advocates for AI-assisted creation where human expertise provides the information gain that search engines reward, rather than 100% AI-generated content.

How does the skill suggest measuring content success?

It suggests evaluating whether content solves specific professional anxieties, acts as a painkiller for the audience, and satisfies the user's search intent so they do not need to return to Google.

Data sourced from refoundai/lenny-skills on GitHub. Install counts from skills.sh. The summary and security audit are derived from the skill's source files: every command and URL listed appears verbatim in the source.

Related skills

seo-audit

133.3K

Users seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website

The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.

highseoauditcoreyhaines31

copywriting

123.0K

Users who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach

The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.

lowmarketingcopywritingcoreyhaines31

marketing-psychology

91.1K

Marketers, product managers, and business owners seeking to apply behavioral science and mental models to their marketing strategy and customer communication

This skill provides a framework for applying psychological principles, mental models, and behavioral science to marketing strategies. It guides users in understanding consumer decision-making, ethical influence, and behavioral patterns to improve marketing effectiveness.

lowmarketingpsychologycoreyhaines31

content-strategy

86.4K

Content marketers, founders, and marketing teams planning content roadmaps and editorial calendars

The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.

lowcontent-strategymarketingcoreyhaines31