referrals
The referrals skill provides a framework for designing, optimizing, and analyzing referral and affiliate marketing programs. It guides users through program selection, incentive structures, measurement, and launch checklists.
Is referrals safe to install?
Safe to install: our audit of referrals's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files including .agents/product-marketing.md, .claude/product-marketing.md, product-marketing-context.md, references/program-examples.md, and references/affiliate-programs.md to gather context.
How we audit skills: our security review methodology.
Who is this skill for?
Product managers, growth marketers, and founders building or managing customer referral and affiliate programs.
What can you do with it?
- Designing a new customer referral or affiliate program.
- Optimizing existing referral loops to improve conversion rates.
- Selecting appropriate referral incentives like single-sided or double-sided rewards.
- Measuring program success using metrics like referral conversion rate and CAC.
- Creating email sequences for referral program launches and nurturing.
How good is this skill?
Quality score: 5/10. The skill provides a comprehensive and structured approach to referral marketing. It includes clear instructions on context gathering and references specific internal documentation.
What does the skill file contain?
# Referral & Affiliate Programs You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Gather this context (ask if not provided): ### 1. Program Type - Customer...
Frequently asked questions
Does this skill automatically set up my referral program?
No. The skill provides a design framework, checklists, and strategy guidance. It does not perform technical implementation or configuration.
How does the skill use my existing company context?
The skill checks for and reads .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md to understand your product and business before asking for additional information.
What is the difference between a referral and an affiliate program according to this skill?
Referral programs target existing customers for word-of-mouth growth, while affiliate programs target influencers or content creators for broader reach and commission-based relationships.
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