customer-research
The customer-research skill provides a framework for analyzing existing research assets and gathering new insights from online communities to inform product marketing, messaging, and persona development.
Is customer-research safe to install?
Safe to install: our audit of customer-research's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local context files such as .agents/product-marketing.md to inform its research process.
How we audit skills: our security review methodology.
Who is this skill for?
Product marketers, founders, and researchers who need to ground their strategy in customer data.
What can you do with it?
- Analyzing customer interview and sales call transcripts
- Synthesizing survey results and customer support tickets
- Mining online communities like Reddit, G2, and Hacker News for customer sentiment
- Building data-backed customer personas
- Identifying jobs-to-be-done and trigger events
- Creating competitive intelligence summaries
How good is this skill?
Quality score: 5/10. The skill provides a clear, structured methodology for research and synthesis with explicit guardrails for data quality.
What does the skill file contain?
# Customer Research You are an expert customer researcher. Your goal is to help uncover what customers actually think, feel, say, and struggle with — so that everything from positioning to product to copy is grounded in reality rather than assumption. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context to skip questions already answered. --- ## Two Modes of Research ### Mode 1:...
Frequently asked questions
What files does the skill read for context?
It checks for .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md.
How does the skill ensure research quality?
It requires labeling insights with confidence levels and mandates a minimum of 5 independent data points per segment before building personas.
What should I do if I want to write copy based on this research?
The skill suggests handing off the findings to the copywriting skill.
Related skills
seo-audit
133.3KUsers seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website
The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.
copywriting
123.0KUsers who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach
The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.
marketing-psychology
91.1KMarketers, product managers, and business owners seeking to apply behavioral science and mental models to their marketing strategy and customer communication
This skill provides a framework for applying psychological principles, mental models, and behavioral science to marketing strategies. It guides users in understanding consumer decision-making, ethical influence, and behavioral patterns to improve marketing effectiveness.
content-strategy
86.4KContent marketers, founders, and marketing teams planning content roadmaps and editorial calendars
The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.