marketing-plan
Generates a 13-section, 12-month marketing plan structured by the AARRR framework. It customizes strategy based on client budget, team, stage, and funding milestones, while mapping tactical execution to specific marketing skills and MCP integrations.
Is marketing-plan safe to install?
Safe to install: our audit of marketing-plan's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files from ~/marketing-plans/{client-slug}/ and writes a final markdown plan to the local filesystem.
How we audit skills: our security review methodology.
Who is this skill for?
Fractional CMOs, marketing consultants, and founders needing a comprehensive growth roadmap.
What can you do with it?
- Creating a 12-month marketing roadmap for a client or company.
- Consolidating existing marketing research, audits, and brand documentation into a coherent plan.
- Sequencing a scored marketing audit into an actionable strategy.
- Defining a marketing operations stack based on available skills and tools.
How good is this skill?
Quality score: 5/10. The skill provides a clear, structured methodology for marketing strategy. It includes specific file paths and a defined state machine for the planning process.
What does the skill file contain?
# Marketing Plan You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric. The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to fo...
Frequently asked questions
What framework does the plan use?
The plan uses the AARRR framework: Acquisition, Activation, Retention, Referral, and Revenue.
How does the skill handle client context?
It reads client-specific materials and uses an embedded 17-section current-state rubric to score the client's current marketing performance.
Can the plan be updated if the engagement changes?
Yes, the skill is resumable and allows users to revise sections or start fresh if the plan is not yet finalized.
Does the skill suggest specific tools?
Yes, it maps marketing moves to specific skills and MCP/API integrations to define an operational stack.
Related skills
seo-audit
133.3KUsers seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website
The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.
copywriting
123.0KUsers who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach
The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.
marketing-psychology
91.1KMarketers, product managers, and business owners seeking to apply behavioral science and mental models to their marketing strategy and customer communication
This skill provides a framework for applying psychological principles, mental models, and behavioral science to marketing strategies. It guides users in understanding consumer decision-making, ethical influence, and behavioral patterns to improve marketing effectiveness.
content-strategy
86.4KContent marketers, founders, and marketing teams planning content roadmaps and editorial calendars
The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.