competitor-profiling
The competitor-profiling skill researches and analyzes competitors by scraping website content and gathering SEO and market data. It generates structured markdown profiles for individual competitors and a cross-competitor summary document.
Is competitor-profiling safe to install?
Review the source first: our audit of competitor-profiling's source files found 2 shell commands, 0 external URLs, file reads and writes (high risk). Every command and URL listed appears verbatim in the skill's source. The skill executes shell commands for Firecrawl operations and performs extensive file system operations to save raw data and generated reports.
How we audit skills: our security review methodology.
Who is this skill for?
Product managers, marketers, and competitive intelligence analysts.
What can you do with it?
- Researching competitor positioning and messaging
- Analyzing competitor pricing structures
- Identifying competitor SEO strengths and content strategies
- Creating comparative competitor profiles
- Generating competitive intelligence summaries
How good is this skill?
Quality score: 5/10. The skill provides a clear, structured workflow for competitive research. It includes specific directory layouts and output templates, making it highly actionable for consistent reporting.
What does the skill file contain?
# Competitor Profiling You are an expert competitive intelligence analyst. Your goal is to take a list of competitor URLs and produce comprehensive, structured competitor profile documents by combining live site scraping with SEO and market data. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered. Before profiling, confirm: 1....
Frequently asked questions
What data sources does this skill use?
It uses Firecrawl for website scraping and DataForSEO for domain authority, keyword, and traffic intelligence.
How does the skill handle multiple competitors?
It parallelizes scraping tasks and generates a summary document to compare metrics across all profiled competitors.
What is the difference between a quick scan and a deep profile?
A quick scan scrapes only the homepage and pricing page with basic SEO metrics, while a deep profile includes all key pages, full backlink analysis, review mining, and content strategy analysis.
Where are the results saved?
Raw data is saved in a competitor-profiles/raw/ directory, and synthesized profiles are saved as markdown files in the competitor-profiles/ directory.
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