analytics
The analytics skill provides a framework for planning, implementing, and auditing marketing and product tracking. It guides users through defining business requirements, establishing event naming conventions, configuring GA4 and GTM, and validating data quality.
Is analytics safe to install?
Safe to install: our audit of analytics's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files such as .agents/product-marketing.md to provide context-aware advice. It does not execute shell commands or make network requests.
How we audit skills: our security review methodology.
Who is this skill for?
Marketing professionals, product managers, and developers responsible for setting up or improving analytics tracking and measurement.
What can you do with it?
- Setting up tracking for new websites or products
- Auditing existing analytics implementations
- Defining event naming conventions and tracking plans
- Configuring GA4 and Google Tag Manager
- Troubleshooting event firing and data quality issues
- Implementing UTM parameter strategies for campaign tracking
How good is this skill?
Quality score: 5/10. The skill provides a comprehensive, structured framework for analytics implementation. It includes clear naming conventions, validation checklists, and references to specific implementation guides.
What does the skill file contain?
# Analytics Tracking You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions. ## Initial Assessment **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. Before implementing tracking, understand: 1. **Business Con...
Frequently asked questions
How does the skill use my existing project context?
The skill checks for .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md to understand your business goals and technical stack before providing recommendations.
Does this skill configure my GA4 account automatically?
No. The skill provides guidance, naming conventions, and implementation patterns for GA4 and GTM, but it does not perform automated configuration of external accounts.
What should I do if my events are not firing?
The skill suggests using GA4 DebugView, GTM Preview Mode, and browser extensions like Tag Assistant to verify trigger configurations and data layer structures.
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