gtm-0-to-1-launch
This skill provides a framework for launching new products from idea to first customers, focusing on direct outreach, rapid experimentation, and diagnosing launch stalls through a three-layer model.
Is gtm-0-to-1-launch safe to install?
Safe to install: our audit of gtm-0-to-1-launch's source files found 0 shell commands, 0 external URLs, no file writes (none risk). Every command and URL listed appears verbatim in the skill's source. The skill provides strategic guidance and frameworks. It does not execute code, access the internet, or modify local files.
How we audit skills: our security review methodology.
Who is this skill for?
Product managers, founders, and growth teams launching new products or features.
What can you do with it?
- Developing first customer acquisition strategies
- Diagnosing why product adoption stalls
- Building 2-week experiment cycles
- Validating product-market fit
- Executing partner-led market entry
How good is this skill?
Quality score: 5/10. The skill is well-structured, provides clear actionable frameworks, and relies on specific, verifiable patterns rather than generic advice.
What does the skill file contain?
# 0-to-1 Launch Launch new products from idea to first customers. The goal isn't headlines — it's finding 10 customers who can't live without you. ## When to Use **Triggers:** - "How do we launch this product?" - "First customer acquisition strategy" - "We launched but nobody's using it" - "Product Hunt vs direct outreach?" - "We have awareness but no conversion" - "How do I know if this is working?" **Context:** - New product launches - Feature launches that feel like new products - Finding first 10-50 customers - Validating product-market fit - Diagnosing why early traction stalls --- ...
Frequently asked questions
Why does the skill advise against press coverage for early launches?
The skill notes that press coverage generates impressions but often fails to convert users if the product lacks self-serve readiness or clear value, citing a case where 50K impressions resulted in only 12 signups.
What are the three layers of the diagnosis model?
The layers are Positioning (messaging issues), Experience (activation issues), and Alignment (internal team focus issues).
How does the skill suggest finding the first 10 customers?
It recommends four channels: personal network, direct outreach to target accounts, targeting users who hit the ceiling of existing solutions, and community engagement.
What is the recommended duration for an experiment cycle?
The skill recommends a maximum of 2 weeks per experiment to test one variable at a time.
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