gtm-product-led-growth
A framework for evaluating and implementing product-led growth (PLG) versus sales-led motions, including growth equations, channel economics, activation metrics, and sales handoff strategies.
Is gtm-product-led-growth safe to install?
Safe to install: our audit of gtm-product-led-growth's source files found 0 shell commands, 0 external URLs, no file writes (none risk). Every command and URL listed appears verbatim in the skill's source. The skill provides a conceptual framework and decision trees for GTM strategy. It does not execute code, perform network requests, or interact with the file system.
How we audit skills: our security review methodology.
Who is this skill for?
Product managers, founders, and growth teams evaluating GTM strategies for B2B SaaS and developer tools.
What can you do with it?
- Deciding between PLG and sales-led motions
- Building growth equations to map inputs to acquisition
- Analyzing channel economics to allocate budget
- Auditing time-to-first-value for user activation
- Defining PQL signals for sales handoffs
- Forecasting growth scenarios
How good is this skill?
Quality score: 5/10. The skill provides a clear, actionable framework for GTM strategy with specific metrics and decision criteria. It is well-structured and avoids jargon.
What does the skill file contain?
# Product-Led Growth Build self-serve acquisition and expansion motions. But first, figure out if PLG is even the right motion for your product. ## When to Use **Triggers:** - "Should we build PLG or sales-led?" - "How do we drive self-serve adoption?" - "Freemium to paid conversion isn't working" - "Developer-led adoption strategy" - "Which growth channels should we invest in?" - "How do I know if PLG will work?" **Context:** - Developer tools and platforms - B2B SaaS with self-serve potential - Products where value is obvious without demo - Bottom-up adoption motions - Growth channel pri...
Frequently asked questions
How do I decide between PLG and sales-led?
Use the provided decision tree: if users cannot get value in under 10 minutes without documentation, or if the buyer is not the user, sales-led is required.
What is the criteria for killing a growth channel?
If CAC exceeds (LTV multiplied by margin), kill the channel within 4 weeks.
When should sales engage in a PLG motion?
Engage when usage signals indicate expansion, such as multiple users from the same company, or buying signals like requests for SSO, compliance, or SLAs.
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