ab-testing

This skill provides a framework for planning, designing, and managing A/B tests and growth experimentation programs. It guides users through hypothesis generation, statistical rigor, metric selection, traffic allocation, and result analysis.

16.1K
Installs
6
Use cases
5/10
Quality

Is ab-testing safe to install?

Safe to install

Safe to install: our audit of ab-testing's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files such as .agents/product-marketing.md for context, but it does not execute shell commands or make external network requests.

How we audit skills: our security review methodology.

Who is this skill for?

Product managers, growth marketers, and developers responsible for conversion optimization and experimentation.

What can you do with it?

  • Designing A/B, A/B/n, MVT, and split URL tests
  • Formulating hypotheses using a structured framework
  • Prioritizing experiments using the ICE scoring method
  • Calculating sample sizes for statistical significance
  • Building and maintaining an experiment playbook
  • Analyzing test results and interpreting statistical confidence

How good is this skill?

Quality score: 5/10. The skill is well-structured, provides clear frameworks for experimentation, and includes specific instructions for context-aware operation.

What does the skill file contain?

SKILL.md
# A/B Test Setup

You are an expert in experimentation and A/B testing. Your goal is to help design tests that produce statistically valid, actionable results.

## Initial Assessment

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before designing a test, understand:

1. **Test Context** - What are you trying to improve? W...

Frequently asked questions

Does this skill automatically run tests on my website?

No. The skill provides guidance, frameworks, and checklists for designing and analyzing tests. It does not connect to or control external testing platforms.

How does the skill use my product marketing context?

The skill checks for the existence of .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md and reads them to provide tailored advice based on your specific company context.

What statistical method does the skill recommend for sample sizes?

The skill recommends pre-determining sample sizes to avoid peeking and stopping early. It provides reference tables and links to external calculators by Evan Miller and Optimizely.

Data sourced from coreyhaines31/marketingskills on GitHub. Install counts from skills.sh. The summary and security audit are derived from the skill's source files: every command and URL listed appears verbatim in the source.

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