ads-amazon
This skill performs a comprehensive audit of Amazon Advertising accounts, covering Sponsored Products, Sponsored Brands, Sponsored Display, and basic Amazon DSP. It evaluates campaign structure, search-term harvesting, ACOS/TACOS targets, bid management, and Brand Analytics signals to generate a health score and actionable optimization plan.
Is ads-amazon safe to install?
Safe to install: our audit of ads-amazon's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files, including campaign reports, Brand Analytics data, and internal reference files (benchmarks.md, scoring-system.md), to perform its analysis.
How we audit skills: our security review methodology.
Who is this skill for?
Amazon sellers and vendors managing retail media campaigns.
What can you do with it?
- Auditing Amazon PPC campaign structure and portfolio organization.
- Analyzing search-term harvesting and negative keyword discipline.
- Evaluating ACOS and TACOS performance against contribution margins.
- Reviewing bid and budget management strategies.
- Assessing Sponsored Brands and Sponsored Display campaign effectiveness.
- Generating an Amazon Ads Health Score and optimization report.
How good is this skill?
Quality score: 5/10. The skill provides a clear, structured framework for auditing Amazon Ads. It relies on specific, verifiable metrics and internal reference files for scoring.
What does the skill file contain?
# Amazon Ads Deep Analysis Amazon owns ~80% of US retail media (~$56B in 2025). This sub-skill audits the three Sponsored ad types plus basic DSP visibility for sellers and vendors. Detailed Amazon DSP audit (programmatic / Twitch / Fire TV / Freevee / Prime Video) is queued for Wave 3 in `ads-retail-media`. > **Note:** This is a leaf sub-skill. The thresholds and rules below live > inline. In Wave 3, once `ads-walmart` ships and the `ads-retail-media` > orchestrator extracts the shared retail-media logic, a dedicated > `retail-media-specs.md` reference file will replace these inline rules >...
Frequently asked questions
What data does the skill require to perform an audit?
The skill requires Amazon Advertising reports (Search Term, Campaign Performance, Targeting, Placement, and Bulk Operations) and Brand Analytics data (Search Terms, Repeat Purchase Behavior, Item Comparison).
Does this skill manage Amazon DSP campaigns?
The skill provides basic visibility for Amazon DSP and includes an entry recommendation, but a detailed Amazon DSP audit is handled by a separate sub-skill.
How does the skill calculate the Amazon Ads Health Score?
It evaluates performance across seven categories (Campaign Structure, Search-Term Harvesting, ACOS/TACOS, Bid/Budget, Sponsored Brands, Sponsored Display, and Brand Analytics) using weighted scoring defined in internal reference files.
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