ads-apple
The ads-apple skill provides a structured analysis framework for Apple Ads (formerly Apple Search Ads) campaigns. It evaluates campaign architecture, bid health, Custom Product Pages, attribution settings, budget pacing, and placement coverage against industry benchmarks. The skill generates a health score and an actionable report for mobile app advertisers.
Is ads-apple safe to install?
Safe to install: our audit of ads-apple's source files found 0 shell commands, 0 external URLs, no file writes (none risk). Every command and URL listed appears verbatim in the skill's source. The skill performs text-based analysis of provided metrics and does not execute shell commands or make network requests.
How we audit skills: our security review methodology.
Who is this skill for?
Mobile app advertisers and marketers managing Apple Ads campaigns.
What can you do with it?
- Auditing Apple Ads campaign structure and bid health.
- Evaluating Custom Product Page performance and alignment.
- Assessing MMP integration and AdAttributionKit settings.
- Benchmarking campaign metrics against category and country-specific data.
- Generating actionable improvement plans for Apple Ads accounts.
How good is this skill?
Quality score: 5/10. The skill provides a comprehensive, well-structured framework for auditing Apple Ads. It includes specific benchmarks, clear scoring weights, and up-to-date information regarding platform changes like AdAttributionKit and the deprecation of Creative Sets.
What does the skill file contain?
# Apple Ads (formerly Apple Search Ads) Deep Analysis <!-- Updated: 2026-04-13 | v1.5: Maximize Conversions, CPP-only (Creative Sets deprecated), AdAttributionKit, rebrand --> <!-- Note: Apple rebranded "Apple Search Ads" to "Apple Ads" in April 2025 --> ## Process 1. Collect Apple Ads account data (exports from Apple Ads dashboard or pasted metrics) 2. Identify active placement types (Search Results, Search Tab, Today Tab, Product Pages) 3. Evaluate all applicable checks as PASS, WARNING, or FAIL 4. Calculate ASA Health Score (0-100) 5. Generate findings report with action plan ## What to...
Frequently asked questions
What data does the skill require to perform an audit?
The skill requires the campaign list with spend, installs, CPT, TTR, and CVR for the last 30 days, active placement types, the MMP used, target CPI/CPA, app category, active regions, and confirmation of Custom Product Page setup.
Does this skill support the new Maximize Conversions bidding strategy?
Yes, the skill evaluates Maximize Conversions, noting that it uses Search Match for real-time bidding and currently optimizes for installs rather than post-install events.
How does the skill handle Creative Sets?
The skill treats Creative Sets as fully deprecated and focuses exclusively on Custom Product Pages, which have a limit of 70 per app.
Related skills
seo-audit
133.3KUsers seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website
The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.
copywriting
123.0KUsers who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach
The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.
marketing-psychology
91.1KMarketers, product managers, and business owners seeking to apply behavioral science and mental models to their marketing strategy and customer communication
This skill provides a framework for applying psychological principles, mental models, and behavioral science to marketing strategies. It guides users in understanding consumer decision-making, ethical influence, and behavioral patterns to improve marketing effectiveness.
content-strategy
86.4KContent marketers, founders, and marketing teams planning content roadmaps and editorial calendars
The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.