ads-attribution
The ads-attribution skill performs a cross-platform attribution health audit, evaluating AdAttributionKit, GA4 models, Consent Mode V2, server-side stitching, and MMP integration. It generates a health score and a remediation plan based on specific tracking thresholds.
Is ads-attribution safe to install?
Safe to install: our audit of ads-attribution's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files, specifically ads/references/conversion-tracking.md, to establish a tracking baseline for the audit.
How we audit skills: our security review methodology.
Who is this skill for?
Advertisers and marketing teams managing cross-platform attribution across iOS, web, and mobile apps.
What can you do with it?
- Auditing AdAttributionKit and ATT configurations for iOS apps.
- Evaluating GA4 attribution models and conversion window settings.
- Verifying Consent Mode V2 implementation and signal recovery.
- Assessing server-side attribution stitching and deduplication rates.
- Reviewing MMP integration health for mobile campaigns.
- Checking cross-device attribution via Customer Match and Enhanced Conversions.
How good is this skill?
Quality score: 5/10. The skill provides a clear, structured framework for auditing complex attribution stacks. It relies on specific, industry-standard metrics and provides actionable deliverables.
What does the skill file contain?
# Cross-Platform Attribution Health Audit Attribution decay is the silent revenue killer of 2026 — Consent Mode V2 EEA enforcement (Jul 21, 2025), iOS ATT, SKAdNetwork → AdAttributionKit migration, and the death of third-party cookies have moved every advertiser's attribution signal toward modeled, server-side, first-party data. Misaligned attribution windows or unverified Consent Mode setups will mis-attribute 15-40% of conversions and silently waste budget. ## Process 1. Collect current attribution stack: GA4 property ID, Google Ads conversion actions, Meta CAPI config, Apple Ads / AdA...
Frequently asked questions
What specific attribution platforms does this skill audit?
The skill audits AppsFlyer, Adjust, Branch, and Singular, alongside GA4, Google Ads, Meta CAPI, and Apple Ads/AdAttributionKit.
How does the skill determine the health of an attribution setup?
It compares current configurations against defined thresholds for metrics like event deduplication rates, EMQ scores, and server-side hit ratios.
Does this skill automatically fix attribution issues?
No, it generates a findings report and a remediation plan for the user to implement.
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