ads-server-side-tracking
The ads-server-side-tracking skill audits server-side measurement pipelines, including Google Tag Manager (sGTM) and Meta Conversions API (CAPI). It evaluates event deduplication, PII hashing, hit ratios, and event match quality to ensure accurate conversion tracking.
Is ads-server-side-tracking safe to install?
Safe to install: our audit of ads-server-side-tracking's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files, including ads/references/conversion-tracking.md, and generates audit reports. It does not execute shell commands or perform network requests.
How we audit skills: our security review methodology.
Who is this skill for?
Technical marketers and data engineers managing paid channel conversion tracking and server-side infrastructure.
What can you do with it?
- Auditing sGTM container configuration and custom domain setup.
- Validating Meta CAPI integration and event match quality.
- Verifying event deduplication via event_id consistency.
- Calculating server-side to client-side hit ratios.
- Checking PII hashing compliance for server-side data transmission.
- Generating a health score report for tracking pipelines.
How good is this skill?
Quality score: 5/10. The skill provides a structured, technical framework for auditing tracking pipelines. It clearly defines metrics and thresholds for evaluation.
What does the skill file contain?
# Server-Side Tracking Pipeline Audit Audits the entire server-side measurement pipeline that backs every paid channel's modeled conversion data. Without server-side tracking in 2026, expect 30-40% conversion data loss from iOS ATT, ITP, and aggressive ad blockers — that's the gap between what's actually happening and what your bid algorithms can see. This sub-skill is technical and deep. It's NOT the same as `ads-attribution`, which audits the *attribution model* sitting on top of these events. ## Process 1. Collect server-side stack inventory: sGTM container info, Meta CAPI integratio...
Frequently asked questions
What does this skill audit?
It audits the server-side measurement pipeline, specifically sGTM containers, Meta CAPI integration, event deduplication, PII hashing, and server-side hit ratios.
How does it determine if a tracking setup is healthy?
It compares metrics against defined thresholds, such as requiring an Event Match Quality (EMQ) of 8.0 or higher for purchases and a deduplication rate of 90% or higher.
Does this skill replace ads-attribution?
No. This skill focuses on the technical tracking pipeline, while ads-attribution audits the attribution model applied to the events.
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