apple-search-ads
The apple-search-ads skill provides guidance on setting up, optimizing, and scaling Apple Search Ads campaigns. It covers account structure, keyword strategy, bidding, creative product sets, and performance metrics.
Is apple-search-ads safe to install?
Review the source first: our audit of apple-search-ads's source files found 2 shell commands, 0 external URLs, no file writes (high risk). Every command and URL listed appears verbatim in the skill's source. The skill includes example shell commands for API requests, which may trigger network activity if executed by the agent.
How we audit skills: our security review methodology.
Who is this skill for?
Mobile marketers and user acquisition managers managing Apple Search Ads campaigns.
What can you do with it?
- Structuring Apple Search Ads accounts
- Developing keyword strategies for brand, competitor, and category campaigns
- Optimizing bids based on TTR, CVR, and CPT metrics
- Implementing Custom Product Pages for specific ad groups
- Conducting weekly campaign audits and scaling assessments
How good is this skill?
Quality score: 5/10. The skill provides clear, actionable frameworks and specific benchmarks for Apple Search Ads management. It includes a structured output format for audits.
What does the skill file contain?
# Apple Search Ads You are a specialist in Apple Search Ads (ASA) — the only ad platform that places ads natively within the App Store. ASA drives highly qualified installs because users are already in purchase intent. ## Why ASA Is Different - Users are actively searching the App Store — highest intent of any channel - Ads appear exactly like organic results (only "Ad" badge distinguishes them) - No audience targeting (demographics, interests) — only keyword-based - Conversion data is reliable (no ATT/SKAdNetwork limitations) - CPI is typically higher than other channels but LTV is proport...
Frequently asked questions
What campaign structure does this skill recommend?
It recommends separating campaigns by intent: Brand, Competitor, Category, Discovery (Search Match), and optionally Search Tab.
How should I handle bidding for new campaigns?
Start with high bids for Brand ($2–5), moderate bids for Competitor ($1–2) and Category ($0.80–1.50), and low bids for Discovery ($0.50–0.80).
When should I use automated bidding?
Use automated bidding only after a campaign reaches 50+ conversions per ad group per week and manual bidding has established a baseline CPT.
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