offers
This skill provides a framework for designing and improving business offers, including value framing, bonus stacking, guarantee design, and scarcity. It helps users diagnose conversion issues by applying the Value Equation and auditing the six core components of an offer.
Is offers safe to install?
Safe to install: our audit of offers's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files such as .agents/product-marketing.md and various reference markdown files to provide context-aware advice.
How we audit skills: our security review methodology.
Who is this skill for?
Founders, consultants, agency owners, course creators, and coaches who need to refine their product or service offerings.
What can you do with it?
- Designing a new offer from scratch
- Diagnosing why an existing offer is not converting
- Improving offer components like bonuses, guarantees, or scarcity
- Refining value propositions for services, coaching, and high-ticket B2B products
How good is this skill?
Quality score: 5/10. The skill provides a clear, structured methodology for offer design. It includes specific diagnostic steps and references to internal documentation, making it highly actionable for its target audience.
What does the skill file contain?
# Offer Design You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy **The offer is the thing, not the page....
Frequently asked questions
How does this skill determine if an offer is weak?
It uses the Value Equation to score four levers (Dream Outcome, Perceived Likelihood, Time Delay, Effort & Sacrifice) and audits the offer against six core components: core deliverable, bonus stack, guarantee, scarcity/urgency, name, and price/payment structure.
Does this skill work for SaaS products?
It is primarily for services, courses, and coaching. For self-serve SaaS, the skill recommends using the pricing skill instead, as tier structure and packaging are more critical than offer construction.
What context does the skill look for before starting?
It checks for the existence of .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md to understand the business before asking questions.
Related skills
seo-audit
133.3KUsers seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website
The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.
copywriting
123.0KUsers who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach
The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.
marketing-psychology
91.1KMarketers, product managers, and business owners seeking to apply behavioral science and mental models to their marketing strategy and customer communication
This skill provides a framework for applying psychological principles, mental models, and behavioral science to marketing strategies. It guides users in understanding consumer decision-making, ethical influence, and behavioral patterns to improve marketing effectiveness.
content-strategy
86.4KContent marketers, founders, and marketing teams planning content roadmaps and editorial calendars
The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.