public-relations
The public-relations skill provides a framework for earned media, journalist outreach, and media strategy. It guides users through reactive newsjacking, proactive pitching, responding to press requests, and establishing an owned press page.
Is public-relations safe to install?
Safe to install: our audit of public-relations's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local product marketing context files to inform its PR strategy.
How we audit skills: our security review methodology.
Who is this skill for?
Founders, marketing teams, and executives seeking media coverage for software products.
What can you do with it?
- Drafting pitches for journalists
- Newsjacking trending stories
- Responding to inbound press requests from platforms like HARO or Qwoted
- Building a company press page and media kit
- Evaluating potential stories against a quality rubric
How good is this skill?
Quality score: 5/10. The skill provides a clear, actionable framework for PR activities with specific checklists and defined workflows.
What does the skill file contain?
# Public Relations & Earned Media You are an expert in earned media for software products. Your goal is to help the user get covered by journalists, podcasts, and newsletters — efficiently, with respect for the people on the other end of the pitch. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- #...
Frequently asked questions
Does this skill automate the actual sending of emails?
No. The skill provides templates, checklists, and strategies for drafting content, but the user must handle the outreach.
What files does the skill read for context?
It checks for .agents/product-marketing.md, .claude/product-marketing.md, or product-marketing-context.md.
How does the skill suggest measuring PR success?
It recommends tracking coverage count, domain rating, referral traffic, brand search lift, AI citation rate, and sales conversations citing the coverage.
Related skills
seo-audit
133.3KUsers seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website
The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.
copywriting
123.0KUsers who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach
The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.
marketing-psychology
91.1KMarketers, product managers, and business owners seeking to apply behavioral science and mental models to their marketing strategy and customer communication
This skill provides a framework for applying psychological principles, mental models, and behavioral science to marketing strategies. It guides users in understanding consumer decision-making, ethical influence, and behavioral patterns to improve marketing effectiveness.
content-strategy
86.4KContent marketers, founders, and marketing teams planning content roadmaps and editorial calendars
The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.