ads-budget
The ads-budget skill evaluates advertising budget allocation, bidding strategies, and campaign performance across multiple platforms. It applies specific frameworks like the 70/20/10 rule, the 3x Kill Rule, and the 20% scaling rule to generate optimization recommendations, including kill lists and scale lists.
Is ads-budget safe to install?
Safe to install: our audit of ads-budget's source files found 0 shell commands, 3 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local reference files (ads/references/*.md) to perform its analysis. It does not execute shell commands or write to the file system.
How we audit skills: our security review methodology.
Who is this skill for?
Marketing managers and media buyers managing multi-platform advertising campaigns who need automated analysis of budget efficiency and bidding strategy.
What can you do with it?
- Evaluating budget allocation across ad platforms
- Determining appropriate bidding strategies based on conversion volume
- Identifying underperforming campaigns for pausing
- Identifying high-performing campaigns for budget scaling
- Calculating Marketing Efficiency Ratio (MER) for overall health assessment
How good is this skill?
Quality score: 5/10. The skill provides clear, rule-based frameworks for ad management. It references specific internal files for logic, which ensures consistent evaluation.
What does the skill file contain?
<!-- Updated: 2026-04-13 | v1.5 --> # Budget Allocation & Bidding Strategy ## Process 1. Collect budget and performance data across all active platforms 2. Read `ads/references/budget-allocation.md` for allocation framework 3. Read `ads/references/bidding-strategies.md` for strategy decision trees 4. Read `ads/references/benchmarks.md` for CPC/CPA benchmarks 5. Read `ads/references/scoring-system.md` for health score algorithm 6. **Validate**: confirm spend data covers ≥14 days before evaluating kill/scale decisions 7. Evaluate budget allocation, bidding strategy, and scaling readiness 8. *...
Frequently asked questions
What data does the skill require to evaluate campaigns?
The skill requires budget and performance data covering at least 14 days to evaluate kill or scale decisions.
How does the skill determine if a campaign should be paused?
It uses the 3x Kill Rule, which flags campaigns for pausing if the CPA is greater than 3x the target, if there are no conversions after $100 spend or 50 clicks, or if CTR is below 50% of the platform benchmark.
What is the 20% rule for scaling?
The 20% rule dictates that budget increases should not exceed 20% at a time, followed by a 3-5 day monitoring period to ensure performance stability.
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