ads-landing
The ads-landing skill evaluates landing pages for paid advertising campaigns by assessing message match, page speed, mobile experience, trust signals, and form optimization. It generates a health score and provides prioritized recommendations for conversion improvement.
Is ads-landing safe to install?
Safe to install: our audit of ads-landing's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files for benchmarks and conversion tracking references. It does not execute shell commands or make network requests.
How we audit skills: our security review methodology.
Who is this skill for?
Digital marketers and advertisers managing paid ad campaigns who need to audit landing page performance and conversion potential.
What can you do with it?
- Auditing landing page message match against ad copy
- Evaluating page speed metrics against ad-specific thresholds
- Checking mobile responsiveness and tap target sizing
- Verifying trust signals and form optimization best practices
- Generating a landing page health report with prioritized improvement tasks
How good is this skill?
Quality score: 5/10. The skill provides a clear, structured framework for auditing landing pages. It is well-documented with specific metrics and scoring algorithms.
What does the skill file contain?
<!-- Updated: 2026-04-13 | v1.5 --> # Landing Page Quality for Ad Campaigns ## Process 1. Collect landing page URLs from active ad campaigns 2. Read `ads/references/benchmarks.md` for conversion rate benchmarks 3. Read `ads/references/conversion-tracking.md` for pixel/tag verification 4. Assess each landing page for ad-specific quality factors 5. Score landing pages and identify improvement opportunities 6. Generate recommendations prioritized by conversion impact ## Message Match Assessment The #1 landing page issue in ad campaigns: does the page match the ad? ### What to Check - **Head...
Frequently asked questions
What files does this skill read?
It reads ads/references/benchmarks.md for conversion rate benchmarks and ads/references/conversion-tracking.md for pixel and tag verification.
How does the skill calculate the landing page health score?
It uses a weighted algorithm: (Message Match x 0.25) + (Page Speed x 0.25) + (Mobile x 0.20) + (Trust x 0.15) + (Form x 0.15).
What output does the skill produce?
It produces a LANDING-PAGE-REPORT.md file containing scores, message match analysis, speed improvement priorities, mobile fixes, and form optimization recommendations.
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