ads-linkedin
The ads-linkedin skill performs a 27-point audit of LinkedIn Ads accounts for B2B advertising. It evaluates technical setup, audience targeting, creative quality, lead generation forms, and bidding strategies against specific benchmarks. The skill generates a health score and an action plan based on internal reference files.
Is ads-linkedin safe to install?
Safe to install: our audit of ads-linkedin's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local reference files (ads/references/linkedin-audit.md, benchmarks.md, scoring-system.md) and generates a report file (LINKEDIN-ADS-REPORT.md).
How we audit skills: our security review methodology.
Who is this skill for?
B2B marketers and advertising managers who manage LinkedIn Ads campaigns.
What can you do with it?
- Auditing LinkedIn Ads technical setup and conversion tracking.
- Evaluating audience targeting precision and ABM strategy.
- Assessing creative performance including Thought Leader Ads.
- Calculating a LinkedIn Ads Health Score based on 27 specific checks.
- Generating optimization roadmaps for lead generation and bidding.
How good is this skill?
Quality score: 5/10. The skill documentation is clear, specific, and provides actionable audit criteria. It correctly identifies the scope of its analysis and the required local files.
What does the skill file contain?
# LinkedIn Ads Deep Analysis **Terminology note (Oct 2025):** Campaign Groups are now called Campaigns, and Campaigns are now called Ad Sets. This skill uses the new terminology. ## Process 1. Collect LinkedIn Ads data (Campaign Manager export, Insight Tag status) 2. Read `ads/references/linkedin-audit.md` for full 27-check audit 3. Read `ads/references/benchmarks.md` for LinkedIn-specific benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate LinkedIn Ads Health Score (0-100) 7. Generate findings r...
Frequently asked questions
What terminology changes does this skill account for?
The skill uses the October 2025 terminology where Campaign Groups are now Campaigns, and Campaigns are now Ad Sets.
How does the skill determine the health score?
It evaluates 27 checks across five categories, weighted by importance, using data from local reference files and the user's LinkedIn Ads export.
Does the skill support Lookalike audiences?
No. The skill notes that Predictive Audiences replaced Lookalikes in February 2024.
What is the recommended budget allocation for Thought Leader Ads?
The skill recommends a budget allocation of at least 30% for Thought Leader Ads.
Related skills
seo-audit
133.3KUsers seeking to diagnose SEO issues, improve organic search performance, or conduct a health check on their website
The seo-audit skill provides a structured framework for diagnosing and recommending improvements for website search engine optimization. It guides the agent through technical, on-page, and content quality assessments, including specific checks for international SEO and site-type-specific issues.
copywriting
123.0KUsers who need to write or improve marketing copy for web pages and require a structured, conversion-oriented approach
The copywriting skill provides a framework for generating and refining marketing copy for websites, including homepages, landing pages, and product pages. It guides the agent to gather product marketing context from local files, apply conversion-focused writing principles, and structure content for clarity and persuasion.
marketing-psychology
91.1KMarketers, product managers, and business owners seeking to apply behavioral science and mental models to their marketing strategy and customer communication
This skill provides a framework for applying psychological principles, mental models, and behavioral science to marketing strategies. It guides users in understanding consumer decision-making, ethical influence, and behavioral patterns to improve marketing effectiveness.
content-strategy
86.4KContent marketers, founders, and marketing teams planning content roadmaps and editorial calendars
The content-strategy skill assists users in planning content strategies, identifying topics, and building editorial calendars. It guides users through gathering business context, researching customers, analyzing competitors, and mapping content to the buyer's journey. It provides frameworks for searchable and shareable content, pillar identification, and topic clustering.