ads-meta
The ads-meta skill performs a 50-point audit of Meta Ads accounts, focusing on Pixel/CAPI health, creative diversity, account structure, and Advantage+ configuration. It evaluates performance against 2026 standards, including Andromeda, GEM, and Lattice model requirements, and generates a health score report with actionable improvements.
Is ads-meta safe to install?
Review before installing: our audit of ads-meta's source files found 0 shell commands, 0 external URLs, file reads and writes (medium risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files for audit references and writes a creative-cluster-risk.md deliverable and a META-ADS-REPORT.md findings report.
How we audit skills: our security review methodology.
Who is this skill for?
Digital marketers and media buyers managing Meta advertising campaigns who need to audit account health, optimize creative retrieval, and ensure compliance with current Meta Marketing API and Advantage+ standards.
What can you do with it?
- Auditing Meta Ads account structure and campaign settings
- Evaluating creative assets for Entity-ID clustering risk
- Assessing Pixel and Conversions API (CAPI) health and Event Match Quality (EMQ)
- Checking Advantage+ Sales, App, and Audience configuration
- Generating a Meta Ads Health Score and improvement roadmap
How good is this skill?
Quality score: 5/10. The skill provides a comprehensive and structured audit framework based on specific 2026 Meta advertising standards. It clearly defines scoring rubrics and deliverables.
What does the skill file contain?
# Meta Ads Deep Analysis ## Andromeda + GEM + Lattice (2026) Meta's delivery stack was rebuilt across three releases: - **Andromeda** (Oct 2025) — ad-retrieval ranking model with 10,000× more model capacity than the previous funnel ([Meta Engineering, Dec 2024](https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine/)). Filters the candidate creative set before the auction layer ever sees it. - **GEM** (Generative Embedding Model, late 2025) — replaces the feature pipeline. Creative *content* embeds di...
Frequently asked questions
How does the skill determine if creatives are at risk of retrieval suppression?
It calculates a creative diversity score across five axes: concept, format, visual, hook, and headline. Scores of 0-3 indicate high risk of retrieval suppression due to Entity-ID clustering.
What is the recommended Event Match Quality (EMQ) score?
An EMQ score of 8.0-10.0 is considered excellent. Scores below 4.0 are considered poor and require immediate implementation of CAPI and Enhanced Matching.
Does this skill support the latest Meta delivery stack?
Yes, it includes checks for Andromeda, GEM, and Lattice model requirements, specifically focusing on creative diversity as the primary performance lever.
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