ads-microsoft
The ads-microsoft skill performs a 24-point audit of Microsoft Ads accounts, focusing on technical setup, campaign structure, Google Ads import validation, and adoption of Microsoft-specific features like Copilot chat placement and LinkedIn targeting.
Is ads-microsoft safe to install?
Safe to install: our audit of ads-microsoft's source files found 0 shell commands, 1 external URL, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files for audit references and benchmarks. It does not execute shell commands, though it references external URLs for research.
How we audit skills: our security review methodology.
Who is this skill for?
Digital marketers and PPC specialists managing Microsoft Ads campaigns.
What can you do with it?
- Auditing Microsoft Ads account health and performance.
- Validating Google Ads imports to ensure correct settings and bid adjustments.
- Assessing readiness for Copilot chat ad placements.
- Identifying opportunities to use Microsoft-exclusive features like LinkedIn profile targeting and Multimedia Ads.
- Calculating cost efficiency compared to Google Ads benchmarks.
How good is this skill?
Quality score: 5/10. The skill provides a clear, structured audit process with specific evaluation criteria and weightings. It relies on internal documentation files for its logic.
What does the skill file contain?
# Microsoft Ads Deep Analysis ## Process 1. Collect Microsoft Ads data (account export, UET tag status, import results) 2. Read `ads/references/microsoft-audit.md` for full 24-check audit 3. Read `ads/references/benchmarks.md` for Microsoft-specific benchmarks 4. Read `ads/references/scoring-system.md` for weighted scoring 5. Evaluate all applicable checks as PASS, WARNING, or FAIL 6. Calculate Microsoft Ads Health Score (0-100) 7. Generate findings report with action plan ## What to Analyze ### Technical Setup (25% weight) - UET tag installed and firing on all pages (MS01) - Enhanced conv...
Frequently asked questions
What specific files does the skill require to function?
The skill reads ads/references/microsoft-audit.md, ads/references/benchmarks.md, and ads/references/scoring-system.md.
Does this skill automatically modify my Microsoft Ads account?
No. The skill generates a report and action plan but does not perform write operations on ad accounts.
How does the skill validate Google Ads imports?
It checks for correct landing page URLs, extension parity, bid amount adjustments, conversion goal configuration, audience segment presence, and negative keyword lists.
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