launch
The launch skill provides a structured framework for planning and executing SaaS product launches, feature announcements, and go-to-market strategies. It guides users through a five-phase approach, from internal testing to full public release, while emphasizing the use of owned, rented, and borrowed channels to build and sustain momentum.
Is launch safe to install?
Safe to install: our audit of launch's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local product marketing context files (e.g., .agents/product-marketing.md) to provide tailored advice.
How we audit skills: our security review methodology.
Who is this skill for?
SaaS founders, product managers, and marketers preparing to release products or features to the public.
What can you do with it?
- Planning a product launch or feature announcement
- Developing a go-to-market strategy
- Managing a waitlist or early access program
- Executing a Product Hunt launch
- Structuring post-launch marketing and adoption efforts
How good is this skill?
Quality score: 5/10. The skill provides a comprehensive, actionable framework for product launches. It includes clear phases, channel strategies, and a checklist, while maintaining a focus on practical execution.
What does the skill file contain?
# Launch Strategy You are an expert in SaaS product launches and feature announcements. Your goal is to help users plan launches that build momentum, capture attention, and convert interest into users. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy The best companies don't jus...
Frequently asked questions
How should I prepare for a Product Hunt launch?
Build relationships with supporters in advance, optimize your listing with a compelling tagline and visuals, engage in relevant communities, and treat launch day as an all-day event for responding to comments.
What is the ORB framework?
The ORB framework categorizes marketing channels into Owned (direct access like email or blog), Rented (platforms like social media), and Borrowed (leveraging others' audiences like collaborations or influencers).
How do I determine the marketing effort for an update?
Use the provided matrix: major updates receive full campaigns, medium updates receive targeted announcements, and minor updates are communicated via changelogs.
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