ads-competitor
The ads-competitor skill provides a framework for analyzing competitor advertising strategies across major platforms including Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. It guides the agent to research ad copy, creative strategy, keyword targeting, and spend estimation to identify market gaps and competitive opportunities.
Is ads-competitor safe to install?
Safe to install: our audit of ads-competitor's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files such as ads/references/benchmarks.md and generates reports. It does not execute shell commands or make network requests itself, though it references external platforms for manual research.
How we audit skills: our security review methodology.
Who is this skill for?
Marketing professionals and advertisers conducting competitive research and PPC strategy development.
What can you do with it?
- Analyzing competitor ad copy and creative strategy
- Identifying keyword gaps and overlap in search campaigns
- Estimating competitor advertising spend
- Generating competitive intelligence reports
- Developing strategies to respond to competitor brand bidding
How good is this skill?
Quality score: 5/10. The skill documentation is thorough and provides a clear, structured framework for competitive analysis. It correctly identifies its role as a guide for the agent rather than an automated scraping tool.
What does the skill file contain?
<!-- Updated: 2026-04-13 | v1.5 --> # Competitor Ad Intelligence ## Process 1. Identify target competitors (from user input or industry analysis) 2. Read `ads/references/benchmarks.md` for industry CPC/CTR/CVR baselines 3. Research competitor ad presence across platforms 4. Analyze ad copy, creative, and messaging themes 5. Estimate competitor spend and keyword strategy 6. Identify gaps and opportunities 7. Generate competitive intelligence report ## Data Sources ### Free Intelligence Sources | Source | Platform | What You Can Find | |--------|----------|------------------| | Google Ads T...
Frequently asked questions
Does this skill automatically scrape data from ad libraries?
No. The skill provides a framework for manual research and analysis. It directs the agent to read local benchmark files and generate reports based on user-provided or manually gathered data.
What data sources does the skill utilize?
The skill utilizes Google Ads Transparency Center, Meta Ad Library, LinkedIn Ad Library, TikTok Creative Center, Microsoft Ads, and Apple Ads for research.
Can this skill estimate competitor spend?
Yes. It provides a manual estimation formula using impressions, CPM, clicks, and CPC, and suggests using Google Auction Insights or third-party tools for more precise data.
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