ads-create
The ads-create skill generates structured campaign concepts, messaging pillars, and platform-specific copy briefs for paid advertising. It reads brand-profile.json and optional audit reports to produce a campaign-brief.md file, which serves as input for subsequent ad generation tools.
Is ads-create safe to install?
Review before installing: our audit of ads-create's source files found 0 shell commands, 0 external URLs, file reads and writes (medium risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files including brand-profile.json, audit reports, and reference documents. It writes a campaign-brief.md file to the current directory.
How we audit skills: our security review methodology.
Who is this skill for?
Marketing professionals and advertisers using claude-code who need to automate the creation of campaign strategies and ad copy.
What can you do with it?
- Generating structured campaign concepts based on brand identity.
- Creating platform-specific ad copy using frameworks like AIDA, PAS, or BAB.
- Producing image generation briefs for ad creative.
- Integrating audit report findings into campaign strategy.
How good is this skill?
Quality score: 9/10. The skill documentation is thorough, providing clear process steps, file format specifications, and quality gates. It explicitly defines the interaction between sequential agents.
What does the skill file contain?
# Ads Create: Campaign Concept & Copy Brief Generator Generates structured campaign concepts and platform-specific copy from your brand profile and optional audit data. Outputs `campaign-brief.md` for use by `/ads generate`. Operates under the **10-Principle Thinking Framework** (see `ads/references/thinking-framework.md`). LISTEN to the brand voice before typing; FEEL the emotional resonance of every headline and CTA; CREATE the deliverable — do not hedge concepts so heavily that the next person has to do the work. Spec compliance without emotional pull is a fail. ## Quick Reference | Com...
Frequently asked questions
What files does this skill require to function?
It requires a brand-profile.json file in the current directory. It also optionally reads audit reports like ADS-AUDIT-REPORT.md or *-audit-results.md.
How does the skill handle missing brand information?
If brand-profile.json is missing, the skill prompts the user to either run /ads dna to extract brand information from a URL or provide brand details manually.
Can I run this skill in parallel with other ad tools?
No. The skill spawns creative-strategist and copy-writer agents sequentially to prevent race conditions when writing to campaign-brief.md.
What is the output of this skill?
The skill outputs a campaign-brief.md file containing brand summaries, campaign concepts, a copy deck, and image generation briefs.
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