ads-google
The ads-google skill performs an 80-point audit of Google Ads accounts, covering conversion tracking, wasted spend, account structure, keywords, ads, and settings. It supports specialized analysis for Performance Max, Demand Gen, and AI Max for Search campaigns, including migration planning for the September 2026 DSA auto-migration.
Is ads-google safe to install?
Review the source first: our audit of ads-google's source files found 0 shell commands, 1 external URL, file reads and writes (high risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files for audit references and can interact with the Google Ads API via the Google Ads MCP server to fetch account data.
How we audit skills: our security review methodology.
Who is this skill for?
Digital marketers and PPC specialists managing Google Ads accounts who need to audit campaign performance, identify wasted spend, and prepare for AI-driven campaign updates.
What can you do with it?
- Audit Google Ads account health across 80 specific checks.
- Identify wasted spend and optimize negative keyword lists.
- Evaluate Performance Max and Demand Gen campaign configurations.
- Assess AI Max for Search readiness and migration risk.
- Generate a structured health report with an action plan and health score.
How good is this skill?
Quality score: 5/10. The skill provides a comprehensive, structured audit framework with clear evaluation criteria and specific guidance for upcoming platform changes. It relies on external MCP integration for automation, which is well-documented.
What does the skill file contain?
# Google Ads Deep Analysis ## Process 1. Collect Google Ads account data (export, Change History, Search Terms Report) 2. **Validate**: confirm data covers ≥30 days and includes Search Terms Report before proceeding 3. Read `ads/references/google-audit.md` for full 80-check audit 4. Read `ads/references/benchmarks.md` for Google-specific benchmarks 5. Read `ads/references/scoring-system.md` for weighted scoring 6. Evaluate all applicable checks as PASS, WARNING, or FAIL 7. **Validate**: confirm all 80 checks evaluated before calculating score 8. Calculate Google Ads Health Score (0-100) 9. G...
Frequently asked questions
Does this skill automatically fix my Google Ads account?
No. The skill evaluates account data against 80 checks and generates a findings report with an action plan. It does not apply changes to the account.
How does the skill collect account data?
The skill collects data either through manual exports provided by the user or via the Google Ads MCP server if configured.
What happens to my DSA campaigns in September 2026?
Google automatically migrates Dynamic Search Ads, Automatically Created Assets, and campaign-level broad-match Search campaigns into AI Max. The skill provides a pre-flight checklist to prepare for this migration.
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