ads-plan
The ads-plan skill generates strategic paid advertising plans by utilizing industry-specific templates and a structured planning framework. It produces documentation covering campaign architecture, budget allocation, creative strategy, tracking requirements, and implementation roadmaps.
Is ads-plan safe to install?
Safe to install: our audit of ads-plan's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files from the assets/ and ads/references/ directories to generate strategy documents. It does not execute shell commands or make network requests.
How we audit skills: our security review methodology.
Who is this skill for?
Marketing professionals, business owners, and growth teams requiring structured, data-driven advertising strategies.
What can you do with it?
- Developing comprehensive paid advertising strategies
- Planning campaign architecture and naming conventions
- Allocating budgets using the 70/20/10 framework
- Creating creative production briefs
- Defining tracking implementation requirements
- Establishing phased implementation roadmaps
How good is this skill?
Quality score: 5/10. The skill provides a clear, structured process for advertising planning. It relies on local file references for context, ensuring consistent output based on defined industry templates.
What does the skill file contain?
# Strategic Paid Advertising Plan Strategic planning is where the **10-Principle Thinking Framework** (see `ads/references/thinking-framework.md`) earns its weight. THINK and CONNECT (Lateral) dominate — first-principles unit economics combined with cross-platform leverage are what make a plan strategic rather than prescriptive. FEEL gates the messaging and audience choices; ACCEPT gates the constraints (budget, timeline, team capacity). ## Process ### 1. Discovery - Business type, products/services, target audience - Current advertising status (active platforms, spend, performance) - Goals...
Frequently asked questions
What files does the skill read to inform its planning?
The skill reads ads/references/thinking-framework.md, ads/references/budget-allocation.md, ads/references/conversion-tracking.md, and various industry-specific templates located in the assets/ directory.
What output files does the skill generate?
The skill generates ADS-STRATEGY.md, CAMPAIGN-ARCHITECTURE.md, BUDGET-PLAN.md, CREATIVE-BRIEF.md, TRACKING-SETUP.md, and IMPLEMENTATION-ROADMAP.md.
How does the skill determine the budget distribution?
It uses the 70/20/10 framework, which allocates 70% to proven platforms, 20% to scaling platforms, and 10% to testing new strategies.
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