ads-youtube
The ads-youtube skill evaluates YouTube advertising campaigns, including creative quality, audience targeting, and measurement strategies. It checks for compliance with platform specifications, identifies deprecated campaign types like Video Action Campaigns, and provides a health score based on campaign setup and performance metrics.
Is ads-youtube safe to install?
Safe to install: our audit of ads-youtube's source files found 0 shell commands, 0 external URLs, file reads and writes (low risk). Every command and URL listed appears verbatim in the skill's source. The skill reads local files including campaign data exports and reference documentation to perform its analysis. It does not execute shell commands or make external network requests.
How we audit skills: our security review methodology.
Who is this skill for?
Digital marketers and advertisers managing YouTube ad campaigns who need to audit performance, optimize creative assets, and ensure alignment with current Google Ads standards.
What can you do with it?
- Auditing YouTube campaign setups for best practices
- Identifying deprecated Video Action Campaigns for migration to Demand Gen
- Evaluating creative quality using the ABCD framework
- Analyzing audience targeting strategies and frequency management
- Reviewing measurement gaps for Connected TV and cross-channel attribution
How good is this skill?
Quality score: 5/10. The skill provides a structured, comprehensive framework for auditing YouTube ads. It is well-documented with specific benchmarks and clear deprecation notices.
What does the skill file contain?
# YouTube Ads Analysis <!-- Updated: 2026-04-13 | v1.5: Demand Gen replaces VAC, Shorts expansion, CTV section, frequency capping --> ## Process 1. Collect YouTube Ads data (Google Ads export filtered to Video campaigns) 2. Read `ads/references/google-audit.md` for YouTube-relevant checks (incl. G-DG1 through G-DG3, G-CTV1) 3. Read `ads/references/platform-specs.md` for video specifications 4. Read `ads/references/benchmarks.md` for YouTube benchmarks 5. Read `ads/references/scoring-system.md` for health score algorithm 6. **Validate**: confirm at least one active video campaign exists befo...
Frequently asked questions
How does the skill handle Video Action Campaigns?
The skill flags any remaining Video Action Campaigns as deprecated, as they were auto-upgraded to Demand Gen by April 2026.
Can the skill measure conversions on Connected TV?
No. The skill notes that Floodlight conversion measurement does not work on CTV devices and recommends using Google Ads conversion tracking or GA4 instead.
What creative elements does the skill evaluate?
It evaluates hook quality in the first 5 seconds, production quality, creative volume, and the use of vertical versus horizontal formats.
Does the skill support frequency capping for Demand Gen?
No. The skill identifies that Demand Gen does not support frequency capping and flags this as a limitation compared to previous campaign types.
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