amazon-ppc-campaign
The amazon-ppc-campaign skill builds and optimizes Amazon PPC advertising campaigns. It calculates financial metrics like break-even ACoS, designs campaign structures, manages keyword funnels, and generates bid adjustment plans based on user-provided product data and search term reports.
Is amazon-ppc-campaign safe to install?
Review the source first: our audit of amazon-ppc-campaign's source files found 2 shell commands, 1 external URL, no file writes (high risk). Every command and URL listed appears verbatim in the skill's source. The skill executes shell scripts to fetch competitor data and performs network requests to Amazon's autocomplete API.
How we audit skills: our security review methodology.
Who is this skill for?
Amazon sellers and PPC managers who need to launch new products or improve the profitability of existing advertising campaigns.
What can you do with it?
- Designing campaign structures for new product launches
- Calculating break-even and target ACoS based on product margins
- Auditing existing campaign performance and ACoS
- Optimizing keyword bids and negative keyword lists
- Building Auto, Manual, and Exact campaign funnels
- Analyzing search term reports to identify profitable and wasteful terms
- Scaling campaigns to Sponsored Brands or Display
How good is this skill?
Quality score: 5/10. The skill provides clear, structured workflows for both building and optimizing campaigns. It includes specific formulas and actionable steps for users. The documentation is comprehensive and follows the requested format.
What does the skill file contain?
# Amazon PPC Campaign Optimization 📢 Build profitable PPC campaign structures from scratch, or audit and optimize existing campaigns with data-driven bid adjustments. No API key — works out of the box. ## Installation ```bash npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc -g ``` ## Two Modes | Mode | When to Use | Input | Output | |------|-------------|-------|--------| | **A — Build** | Launching PPC for a new product | Product info + keywords + margins | Complete campaign blueprint + keyword groupings + initial bids | | **B — Optimize** | Improving existing campaigns | Cam...
Frequently asked questions
Does this skill require an Amazon API key?
No, the skill does not require an API key and functions without direct integration to Seller Central.
How does the skill handle missing product information?
The skill uses a progressive information gathering approach. It extracts available data from the prompt, uses scripts to fetch competitor context, and asks for missing critical items like product costs or ad budgets in a single follow-up.
Can the skill analyze my search term reports?
Yes, the skill parses user-provided search term report data to identify profitable terms, wasteful spend, and migration opportunities for the keyword funnel.
What happens if I do not know my exact conversion rate?
The skill uses category benchmarks, typically 10-15%, to estimate performance when specific user data is unavailable.
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